BroadcastMed
Independent
Address
195 Farmington Ave.
Farmington, Connecticut 06032
Web Address
Year Founded
1994
Full-time Employees 2021
150
Full-time Employees 2020
31
Number of clients 2021
205
Number of clients 2020
182
Offices
North America
2
Locations
Farmington, CT
Jamestown, NY
Executives & Senior Management
Ross Joel
CEO
Peter Gailey
President
Michael Ciaburri
VP, Business Development
Senior Management
Ross Joel
CEO
Peter Gailey
President
Michael Ciaburri
VP, Business Development
James Newman
VP, Information Technology
Mary Telford
VP, Finance & Administration
Brian Zambotti
VP, Account Management
Ben Cerny
VP, Content Creation
Christine Dhanani
VP, Product Development
Drew Chorzempa
VP, Marketing & Analytics
Agency 100 Book Cover
Capabilities/Services Offered
Direct Marketing
Media Planning
Med-ed
Med-Tech
Public Health
Data/Analytics
Digital
New Services
mDNA Advanced Reporting Suite
New Roles
Roles Added
1
Roles
Director of Marketing & Analytics
Client Roster
Mayo Clinic
Johns Hopkins
UCSF
Cedars Sinai
Mount Sinai
Stryker
Medtronic
Smith + Nephew
Gilead
Novartis
Trends and Challenges
Talent acquisition/retention
Managing growth
Pricing-related issues
Replenishing new-business pipeline
Further diversification of services
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
Creative Samples
