Butler/Till Health
Independent
Address
260 E Broad St.
Rochester, New York 14604
Web Address
Year Founded
1998
Full-time Employees
235
Number of Clients
90
North American Revenue 2021
37,700,000
North American Revenue 2020
27,300,000
Full-time Employees 2021
235
Full-time Employees 2020
186
Number of clients 2021
90
Number of clients 2020
80
Offices
North America
2
Locations
Rochester, NY
New York
Agency 100 Book Cover
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Payer-related challenges
Pricing-related issues
Getting an audience, virtually or otherwise, with HCPs
Keeping up with pace of innovation
Replenishing new-business pipeline
Further diversification of services
Regulatory concerns
Competition from consultancies and other non-traditional organizations
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
