Calcium
Independent
Address
The Curtis Center, 250-S Independence Square West
Philadelphia, Pennsylvania 19106
Web Address
Year Founded
2012
Full-time Employees
130
Number of Clients
14
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
Offices
North America
4
Locations
Miami
New York
Philadelphia
San Francisco
Executives & Senior Management
Steven Michaelson
Founder & Chairman
Judy Capano
Chief Executive Officer
Senior Management
Steve Hamburg
Managing Partner & Chief Creative Officer
Garth McCallum-Keeler
Managing Partner & Chief Growth Officer
James Hunter
Partner, Chief Financial Officer
Melissa Morrow
Partner, Chief People Officer
Don Feiler
Partner, Chief Technology Officer
June Carnegie
EVP, Chief Creative Officer
Maha Elashri
EVP, Chief Client Officer
Dave Herman
EVP, Operations & Delivery
Lauren Lazar
EVP, Medical Director
Eric Shaffer
EVP, Global Client Lead
Agency 100 Book Cover
Capabilities/Services Offered
Professional
Consumer
OTC
Direct Marketing
Med-ed
Payer
Med-Tech
Public Health
Data/Analytics
Digital
New Services
Medical Education (Vitamin MD): Calcium announced the launch of Vitamin MD, a division dedicated to providing leading edge medical education and communications solutions. With experienced MDs and PhDs in its talent pool, Vitamin MD will answer the industry call for scientific and medical content that is authoritative, timely, and highly engaging. The division will be led by industry veterans Lauren Lazar, MD (Executive VP/Medical Director) and Brad Quosig (VP, Client Engagement Lead).
Growth
2021 Growth from Existing Clients
60%
2021 Growth from New Clients
40%
Trends and Challenges
Diversity and inclusion
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Creative Samples
