Medical Education (Vitamin MD): Calcium announced the launch of Vitamin MD, a division dedicated to providing leading edge medical education and communications solutions. With experienced MDs and PhDs in its talent pool, Vitamin MD will answer the industry call for scientific and medical content that is authoritative, timely, and highly engaging. The division will be led by industry veterans Lauren Lazar, MD (Executive VP/Medical Director) and Brad Quosig (VP, Client Engagement Lead).
2021 Growth from Existing Clients
2021 Growth from New Clients
Trends and Challenges
Diversity and inclusion
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesRegulatory changesPrograms that go “beyond the pill”Evolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemic
What’s on the mind of population-health decision makers
Spherico, a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day.
Triple Threat Communications: Working with the Unagency
How a different kind of ad agency is putting clients first.
Point of connection: How social is changing the game in healthcare marketing
Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms.
HLTH 2022 focuses on consumer expectations, digital health capabilities
The conference also highlighted the growing importance of behavioral health and underscored trends accelerated by the COVID-19 pandemic.