104 Carnegie Center Suite 300
Princeton, New Jersey 08540
Year Founded
Parent Company
Omnicom Health
Full-time Employees
Number of Clients
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
North America
Princeton, NJ San Francisco
Executives & Senior Management
Sharon Callahan
Craig Romanok
Gretchen Eberhart
MD, Executive Vice President, Director of Strategic Services
Senior Management
Sharon Callahan CEO
Craig Romanok President
Gretchen Eberhart, MD Executive Vice President, Director of Strategic Services
Gary Scheiner Executive Vice President, Executive Creative Director
Deb Goldberg Executive Vice President, Director of Client Services
Agency 100 Book Cover
Capabilities/Services Offered
Professional Consumer OTC Direct Marketing Med-ed Med-Tech Public Health Data/Analytics Digital
New Services
We recently hired Michael Austin, Chief Experience Officer (CXO), as a new central role within the CDM network. The CXO will inspire, build, and activate customer experience strategies to deliver differentiated brand experiences that drive customer loyalty and advocacy. This new practice is a connector between our strategy, creative, technology, data, and analytics teams, with the remit of creating customer engagement in the moments that matter and develop personalized, cross-channel solutions with the individual in mind. Amplifying that capability is the hire of our own head of Customer Engagement at CDMP, Peter DeLorenzo. Peter's background in data-heavy CRM, digital, and omnichannel is exactly what our clients need to maximize their spend and create meaningful, lasting, and impactful customer interactions at every touch point. Another area of growth for us is in social. We are finding more and more clients embracing and activating Digital Opinion Leaders, and our social team is masterful at identifying the most appropriate, onboarding and training them, and co-creating the most relevant and authentic content with them.
Client Roster
Abbott Point of Care – i-STAT Alinity TBI Plasma Test BioMarin – gene therapy BioMarin – Hemophilia BioMarin - PKU Bristol Bristol Myers Squibb – myeloid SK Life Science – Xcopri Sun Pharmaceuticals – Ilumya Teva – Bendeka Teva – Granix Teva – Truxima Sage/Biogen – MDD Emerging Biotechnology - Corporate Identity/Pipeline Development
2021 Growth from Existing Clients
2021 Growth from New Clients
Creative Samples