Diversity and inclusionTalent acquisition/retentionManaging growthGetting an audience, virtually or otherwise, with HCPsClient losses in the wake of pharma M&AReplenishing new-business pipelineProcurement-related issuesNetwork relationships/agency consolidationShrinking pharma budgetsFurther diversification of servicesRegulatory concernsPandemic-related disruptions
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesRegulatory changesPrograms that go “beyond the pill”Evolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemicOngoing fallout from societal unrest
Fifth CIIE ties up global medical equipment and healthcare market
The China International Import Expo (CIIE) has been held for four consecutive years and is widely regarded as an international public good for economic globalization and multilateral trading system.
Brand experiences built for TV streaming with Roku
This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention.
Closing the gender gap in advertising
While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing.