Centron
Network-owned
Address
32 Old Slip, 32nd Floor
New York, New York 10005
Web Address
Year Founded
2005
Parent Company
Propel Health
Web Address
Full-time Employees
20
Number of Clients
5
North American Revenue 2021
7,925,000
North American Revenue 2020
14,900,000
Full-time Employees 2021
20
Full-time Employees 2020
45
Number of clients 2021
5
Number of clients 2020
4
Offices
North America
1
Locations
New York
Executives & Senior Management
Celine Vita
President
Carolyn O'Neill
Chief Creative Officer
Senior Management
Celine Vita
President
Carolyn O'Neill
Chief Creative Officer
Agency 100 Book Cover
Capabilities/Services Offered
Professional
Consumer
Direct Marketing
Media Planning
Payer
Med-Tech
Public Health
Data/Analytics
Digital
New Services
Social Marketing - content strategy, content development, content deployment and publishing and analytics
Client Roster
TG Therapeutics - ublituximab
KalVista - KVD900
Taysha Gene Therapies - Patient Affairs
BMS - Nulojix Partner
Therapeutics - Leukine
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Getting an audience, virtually or otherwise, with HCPs
Client losses in the wake of pharma M&A
Replenishing new-business pipeline
Procurement-related issues
Network relationships/agency consolidation
Shrinking pharma budgets
Further diversification of services
Regulatory concerns
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
Creative Samples
