PROACT Rep: Officially launched in October 2021, PROACT Rep is the first and only offering allowing pharmaceutical sales reps to have full control over digital media to support promotional needs. Social Intelligence and Social Center of Excellence
AbbVie ADC Therapeutics Alcon Alkermes Almirall AMAG PharmaceuticalsAmneal PharmaArdelyx AstraZeneca Bausch Health Bayer Healthcare Pharmaceuticals Becton, Dickinson and Company BeiGene Bristol Myers Squibb Celgene Eli Lilly Exelixis Fresenius Genentech Genzyme GSK Horizon Pharma USA Johnson & Johnson Myovant Neurocrine Biosciences Novartis Novo Nordisk Otsuka America Pharmaceutical Pharmacyclics Regeneron Pharmaceuticals Sanofi Seagen Servier Pharmaceuticals TAG Takeda
2021 Growth from Existing Clients
2021 Growth from New Clients
Trends and Challenges
Diversity and inclusionTalent acquisition/retentionManaging growthPricing-related issuesKeeping up with pace of innovationClient losses in the wake of pharma M&AReplenishing new-business pipelineProcurement-related issuesShrinking pharma budgetsCompetition from consultancies and other non-traditional organizationsPandemic-related disruptions
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesPrograms that go “beyond the pill”Evolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemicOngoing fallout from societal unrest
Fifth CIIE ties up global medical equipment and healthcare market
The China International Import Expo (CIIE) has been held for four consecutive years and is widely regarded as an international public good for economic globalization and multilateral trading system.
Brand experiences built for TV streaming with Roku
This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention.
Closing the gender gap in advertising
While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing.