CMI Media Group and Compas
Network-owned
Address
2200 Renaissance Blvd. Suite 160
King of Prussia, Pennsylvania 19406
Year Founded
1989
Parent Company
WPP
Web Address
Full-time Employees
813
Number of Clients
35
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
Offices
North America
7
Locations
Cherry Hill, NJ
Chicago
King of Prussia, PA
Costa Mesa, CA
New York
Parsippany, NJ
Philadelphia
Executives & Senior Management
Dr. Susan Dorfman
President & CEO
Stan Woodland
Executive Chairman
James Woodland
CEO
Senior Management
Andrew Miller
Executive Vice President, Digital Activation, CMI Media Group
Becky Frederick
EVP, Client Finance, CMI Media Group
Eugene Lee
Chief Operating Officer, CMI Media Group and Compas
Glenn Forde
EVP, Group Client Director, CMI Media Group
Irene Coyne
EVP, Group Client Director, CMI Media Group
James Woodland
CEO, Compas
Joe Warren
EVP, Growth, CMI Media Group and Compas
Johanna Tompetrini
EVP, Group Client Director, CMI Media Group
John F. Donovan
Chief Business Development Officer, Compas
Jose Ferreira
EVP, Product Strategy & Transformation, CMI Media Group
Julia Missaggia
EVP, People & Culture, CMI Media Group and Compas
Julie Hurvitz Aliaga
Executive Vice President, Innovation, Content and Partnerships, CMI Media Group
Justin Freid
Chief Media & Innovation Officer, CMI Media Group
Marjolein Bruurs
Chief Financial Officer, CMI Media Group and Compas
Melissa Barnhart
Chief Client Officer, CMI Media Group
Michelle Potts
EVP, Buying Services & Deliverables, Compas
Nicole Woodland-De Van
President, Compas
Oleg Korenfeld
Chief Technology Officer, CMI Media Group and Compas
Paul Kallukaran
Chief Analytics and Insights Officer, CMI Media Group
Sandy Weag
Executive Vice President, Media Strategy, CMI Media Group
Shannon O'Malley
EVP, Group Client Director, CMI Media Group
Stan Woodland
Executive Chairman, CMI Media Group and Compas
Dr. Susan Dorfman
President & CEO, CMI Media Group
Agency 100 Book Cover
Capabilities/Services Offered
Professional
Consumer
OTC
Direct Marketing
Media Planning
Payer
Data/Analytics
New Services
PROACT Rep: Officially launched in October 2021, PROACT Rep is the first and only offering allowing pharmaceutical sales reps to have full control over digital media to support promotional needs. Social Intelligence and Social Center of Excellence
Client Roster
AbbVie
ADC Therapeutics
Alcon
Alkermes
Almirall
AMAG Pharmaceuticals
Amneal Pharma
Ardelyx
AstraZeneca
Bausch Health
Bayer Healthcare Pharmaceuticals
Becton, Dickinson and Company
BeiGene
Bristol Myers Squibb
Celgene
Eli Lilly
Exelixis
Fresenius
Genentech
Genzyme
GSK
Horizon Pharma USA
Johnson & Johnson
Myovant
Neurocrine Biosciences
Novartis
Novo Nordisk
Otsuka America Pharmaceutical
Pharmacyclics
Regeneron Pharmaceuticals
Sanofi
Seagen
Servier Pharmaceuticals
TAG
Takeda
Growth
2021 Growth from Existing Clients
96%
2021 Growth from New Clients
4%
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Pricing-related issues
Keeping up with pace of innovation
Client losses in the wake of pharma M&A
Replenishing new-business pipeline
Procurement-related issues
Shrinking pharma budgets
Competition from consultancies and other non-traditional organizations
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
Creative Samples
