PROACT Rep: Officially launched in October 2021, PROACT Rep is the first and only offering allowing pharmaceutical sales reps to have full control over digital media to support promotional needs. Social Intelligence and Social Center of Excellence
AbbVie ADC Therapeutics Alcon Alkermes Almirall AMAG PharmaceuticalsAmneal PharmaArdelyx AstraZeneca Bausch Health Bayer Healthcare Pharmaceuticals Becton, Dickinson and Company BeiGene Bristol Myers Squibb Celgene Eli Lilly Exelixis Fresenius Genentech Genzyme GSK Horizon Pharma USA Johnson & Johnson Myovant Neurocrine Biosciences Novartis Novo Nordisk Otsuka America Pharmaceutical Pharmacyclics Regeneron Pharmaceuticals Sanofi Seagen Servier Pharmaceuticals TAG Takeda
2021 Growth from Existing Clients
2021 Growth from New Clients
Trends and Challenges
Diversity and inclusionTalent acquisition/retentionManaging growthPricing-related issuesKeeping up with pace of innovationClient losses in the wake of pharma M&AReplenishing new-business pipelineProcurement-related issuesShrinking pharma budgetsCompetition from consultancies and other non-traditional organizationsPandemic-related disruptions
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesPrograms that go “beyond the pill”Evolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemicOngoing fallout from societal unrest
The rules of the past no longer apply after the seismic events of the past three years. To reflect that, HCB Health has become Boundless Life Sciences Group.
When educating providers to improve patient outcomes, brand experiences must be exceptional
Now is the time for healthcare brands to achieve true digital transformation.
The inclusive quotient: Creating inclusive experiences for customers and brands
IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro discuss how it all starts at the foundational strategy phase — with the very first creative brief.
A new measure of success in 2023: Leveraging audience as currency
It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.