Crosby
Independent
Address
705 Melvin Ave, Ste 200
Annapolis, Maryland 21401
Web Address
Year Founded
1973
Full-time Employees
107
Number of Clients
17
North American Revenue 2021
29,421,739
North American Revenue 2020
29,092,172
Full-time Employees 2021
107
Full-time Employees 2020
99
Number of clients 2021
17
Number of clients 2020
16
Offices
North America
2
Locations
Annapolis, MD
Washington, DC
Agency 100 Book Cover
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Keeping up with pace of innovation
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
