Deerfield Agency
Independent
Address
950 W Valley RD, STE 3000
Wayne, Pennsylvania 19087-1844
Web Address
Year Founded
2013
Full-time Employees
88
Number of Clients
11
North American Revenue 2021
43500000
North American Revenue 2020
33000000
Full-time Employees 2021
88
Full-time Employees 2020
60
Number of clients 2021
47
Number of clients 2020
38
Offices
North America
1
Locations
950 West Valley Road, Suite 3000, Wayne, PA 19087
Executives & Senior Management
Joshua Benson
Partner
Paul Brown
Partner
Frank Burrell
Partner
Senior Management
Joshua Benson
Agency 100 Book Cover
Capabilities/Services Offered
Professional
Consumer
OTC
Direct Marketing
Media Planning
Payer
Med-Tech
Data/Analytics
Digital
New Services
ASSET2it® is an app that empowers Sales Representatives with the ability to generate modular content for promotional materials that is specific to their customer's preferences that can be detailed directly from their iPad along with being able to email or print on demand for their customers.
Growth
2021 Growth from Existing Clients
40%
2021 Growth from New Clients
60%
Trends and Challenges
Talent acquisition/retention
Replenishing new-business pipeline
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
Creative Samples
