Agency 100 Book Cover
Trends and Challenges
Managing growthPricing-related issuesGetting an audience, virtually or otherwise, with HCPsShrinking pharma budgets
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationWorking from homeOngoing fallout from pandemic
How condition-specific audience segments can lift your brand beyond traditional targeting.
Mapping the identity experience in digital health communications
How IX offers greater nuance in engaging with audiences.
The state of DE&I: Moving the needle from commitment to progress
Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.
How to keep digital pharma marketing relevant in the times of global crises
Nataliya Andreychuk, CEO of Viseven, discusses digital marketing trends and more during her chat with Marc Iskowitz, editor-at-large, MM+M.