Digitas Health
Network-owned
Address
100 E. Penn Square, 11th Floor
Philadelphia, Pennsylvania 19107
Web Address
Year Founded
1991
Parent Company
Publicis Health
Web Address
Full-time Employees
635
Number of Clients
32
Full-time Employees 2021
635
Full-time Employees 2020
522
Number of clients 2021
41
Number of clients 2020
40
Offices
North America
2
Locations
Philadelphia
New York
Agency 100 Book Cover
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Pricing-related issues
Getting an audience, virtually or otherwise, with HCPs
Keeping up with pace of innovation
Replenishing new-business pipeline
Procurement-related issues
Further diversification of services
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
Ongoing fallout from societal unrest
