Main Office - 49 w 24th Street, Floor 7, New York, NY
Executives & Senior Management
CEO + Founder
Senior Vice President
Senior Vice President, Digital
Megan DriscollCEO + Founder
Adeena FriedSenior Vice President
Maggie HolmesSenior Vice President, Digital
Alex ChristianVice President, Research & Analytics
Sam AndersonVice President, Public Relations
Tabatha RomanVice President, Public Relations
Agency 100 Book Cover
Direct MarketingMedia PlanningData/Analytics
In 2021, our Creative offerings have expanded to include:
Monthly Organic Social Media for various platforms
A+ Pages/Landing Pages
Research and Analytics began offering the below:
Publicity Surveys Finally, we've added Controlled Media Regional Segments, Creative Campaign Development, and Executive Thought Leadership Social Strategy capabilities to our public relations and digital teams.
CooperCompanies - includes CooperVision, CooperSurgical, and CooperCompanies
Endo International, plc - includes Endo Aesthetics
HydraFacial, a BeautyHealth Company - includes the HydraFacial system InBrace
ISDIN Neuronetics - includes NeuroStar
Obagi - includes Clinical and Medical Skinbetter Science
Sientra Solta Medical – includes Thermage® system, Fraxel® system, Clear + Brilliant® system
2021 Growth from Existing Clients
2021 Growth from New Clients
Trends and Challenges
Diversity and inclusionTalent acquisition/retentionManaging growthReplenishing new-business pipelineProcurement-related issues
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationScrutiny around social mediaImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesRegulatory changesPrograms that go “beyond the pill”Evolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from homeOngoing fallout from pandemic
Why privacy changes demand a better approach to targeting: Real world data
Building custom audience segments can help marketers better reach consumers.
Video: The health data ‘dream state’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Mapping the identity experience in digital health communications
How IX offers greater nuance in engaging with audiences.
The state of DE&I: Moving the needle from commitment to progress
Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.