395 Broadway
Saratoga Springs, New York 12866
Year Founded
Full-time Employees
Number of Clients
North American Revenue 2021
Full-time Employees 2021
Number of clients 2021
North America
Saratoga Springs, NY Conshohocken, PA Cedar Knolls, NJ Phoenix Emeryville, CA La Jolla, CA Cary, NC Charlotte, NC
Executives & Senior Management
Ed Mitzen
Chairman and CEO
Bill McEllen
Global President
Andy Pyfer
Senior Management
Bill McEllen Global President
Ed Mitzen Chairman and CEO
Andy Pyfer Partner
Colleen Carter Chief Marketing Officer
Jeralyn Mastroianni Chief People Officer
Kevin Kish Head of Finance
Jenny McKenna Head of Operations
Rommel Fernandez Chief Analytics Officer
Mark Willmann Head of Fingerpaint Marketing
Roshawn Blunt Managing Director, 1798
Brannon Cashion Managing Partner, Leaderboard Branding
Scott Goudy President, MedThink
Marry McGregor Founder and Managing Partner, Engage
Agency 100 Book Cover
Capabilities/Services Offered
Professional Consumer OTC Direct Marketing Media Planning Med-ed Payer Med-Tech Public Health Data/Analytics Digital
New Services
Leaderboard Branding, a global naming and branding firm delivering strategic insights and world-class creativity to biopharma and healthcare companies as early as clinical phase one. With expertise in nonproprietary naming, clinical trial branding, trade name development, and visual design, Leaderboard Branding provides a strategic partnership through each phase of the drug development process. MedThink, which offers extensive medical communications through two distinct divisions: MedThink SciCom, which harnesses deep scientific knowledge and extensive industry experience to develop solutions for medical affairs, medical communications and publication groups, and MedThink Communications, which provides healthcare communications and marketing services to commercial teams that leverages performance-driven medical education to enhance HCP beliefs and understanding. Omnichannel
2021 Acquisitions
3 Name Leaderboard Branding Splice MedThink Engage Location Charlotte, NC Emeryville, CA Cary, NC Virginia
allergy anesthesiology cardiology dermatology endocrinology gastroenterology hematology immunology infectious disease mental health metabolic diseases nephrology ophthalmology orthopedics oncology otology pain pediatrics podiatry pulmonology rare disease radiology rheumatology sports medicine vaccines women's health
2021 U.S. Billings Breakdown
Sales Materials
8% - 100%
Consumer Digital/Web/Mobile
11% - 100%
Promotional Medical Education
6% - 100%
Market Research/Data/Analytics
10% - 100%
UX Design
5% - 100%
Professional Digital/Web/Mobile
15% - 100%
Consumer Print Ads
6% - 100%
Direct Marketing
2% - 100%
6% - 100%
Professional Print Ads
10% - 100%
Consumer Broadcast
10% - 100%
Payer Marketing
10% - 100%
Client Roster
Alexion Almatica Pharma Alnylam American Regent Amylyx AngioDynamics AstraZeneca Avadel Avion Bausch & Lomb Becton Dickinson Biocodex Biohaven Blue Earth Diagnostic BMS Catalyst Celgene/BMS CSL Behring Curium Dendreon Dynavax Technologies Corporation Edwards Lifesciences Endo EPI Fulcrum Therpeutics Gilead Global Blood Therapeutics Grifols Janssen Neurelis Otsuka Pharmaceutical Passage Bio Pear Therapeutics Puma Roche Santen Sarepta Servier SUN Pharma Teva Turning Point Therapeutics Ultragenyx Pharmaceuticals Zoetis Zogenix
2021 Growth from Existing Clients
2021 Growth from New Clients
Creative Samples