The Agency 100 2024 Showcase

MM+M’s Agency 100 Showcase is the place to go for in-depth information for all things related to a specific company. Here, you’ll discover a diverse array of medical marketing agencies, each with its own unique blend of talents, expertise and leadership. From established industry giants to nimble startups, the MM+M Agency 100 Showcase celebrates the rich tapestry of talent driving the future of healthcare marketing.

Visitors can use the curated Agency 100 Showcase to learn more about healthcare marketing agencies based on their staff size, revenue or geographic locations. The Showcase also allows visitors to determine which companies offer services and capabilities ranging from OTC, consumer and professional to medical education, medical affairs and public health to data and analytics, digital and media planning. Agencies can also be assessed on their expertise across a wide range of therapeutic categories, including immunology, ophthalmology, women’s health, vaccines, dermatology, cardiology and infectious diseases.

The MM+M Agency 100 Showcase isn't just a snapshot of where healthcare marketing agencies stand today. It's a glimpse into the possibilities that lie ahead.

June 11, 2024

Area 23

Network-owned

Address

622 Third Avenue, 3rd Floor

New York, New York 10017

Web Address

https://www.area23hc.com

Year Founded

2007

Web Address

https://ipghealth.com/

Full-time Employees

826

Number of Clients

Full-time Employees 2023

826

Full-time Employees 2022

831

Number of clients 2023

Number of clients 2022

Offices

North America

Locations

New York, NY

Capabilities/Services Offered

AI-machine learning Consumer Data-Analytics Market research OTC Professional Public Health Direct Marketing UX design Health-tech startups

Agency 100 Jersey

Trends and Challenges

Competition from consultancies and other non-traditional organizations Diversification of services Diversity and inclusion Getting an audience, virtually or otherwise, with HCPs Keeping up with pace of innovation Need for private equity/capital infusion Network relationships/agency consolidation Payer-related issues Regulatory concerns Talent acquisition/retention

Healthcare Marketing Trends

Beyond the pill programs Decreased impact of sales forces Emphasis on specialty drugs/high science Evolution of EHRs Heightened focus on payers Impact of empowered patients/consumers Increased concern over drug pricing Industry consolidation Intensified focus on ROI/measurement More digital experimentation More personalization of communications Need to create more/better content/experiences Scrutiny around social media

VIEW THE MM+M AGENCY SHOWCASE