The Agency 100 2024 Showcase

MM+M’s Agency 100 Showcase is the place to go for in-depth information for all things related to a specific company. Here, you’ll discover a diverse array of medical marketing agencies, each with its own unique blend of talents, expertise and leadership. From established industry giants to nimble startups, the MM+M Agency 100 Showcase celebrates the rich tapestry of talent driving the future of healthcare marketing.

Visitors can use the curated Agency 100 Showcase to learn more about healthcare marketing agencies based on their staff size, revenue or geographic locations. The Showcase also allows visitors to determine which companies offer services and capabilities ranging from OTC, consumer and professional to medical education, medical affairs and public health to data and analytics, digital and media planning. Agencies can also be assessed on their expertise across a wide range of therapeutic categories, including immunology, ophthalmology, women’s health, vaccines, dermatology, cardiology and infectious diseases.

The MM+M Agency 100 Showcase isn't just a snapshot of where healthcare marketing agencies stand today. It's a glimpse into the possibilities that lie ahead.

Biolumina

Network-owned

Address

1285 Avenue of the Americas, 6th Floor

New York, New York 10019

Web Address

https://www.biolumina.com

Year Founded

2008

The A100 Playbook Podcast

Parent Company

Omnicom Group, Inc.

Web Address

https://www.omnicomgroup.com

Full-time Employees

410

Number of Clients

North American Revenue 2023

Number of clients 2023

Offices

North America

Locations

New York, NY

Senior Management

Kirsten A. Kantak President and Chief Executive Officer

Diane Iller-Smith Chief Creative Officer

Brenda Aske RPh, Chief Strategy Officer

Judy Kides Chief Financial Officer

David Cherry EVP, Managing Partner, Customer Experience

Jenna Goscienski EVP, Managing Partner, Operations

Agency 100 Jersey

Capabilities/Services Offered

AI-machine learning Consumer Data-Analytics Market research Med-ed Professional Direct Marketing UX design Health-tech startups

New Roles

Roles Added 9 Roles Darah Semancik, SVP, Creative Director, Art Alaina Mendoza, SVP, Director of Client Services Robb Brady, SVP, Director of Client Services Rich Valdes, SVP, Creative Director, Art Denise Ficano, SVP, Creative Director, Art Christine Mavridis, SVP, Creative Director, Copy Jessica Smith Housner, SVP, Creative Director, Copy Sean Markwardt, PhD, SVP, Medical Director Brett Courtright, PharmD, SVP, Medical Director

Client Roster

Novartis - Kisqali Novartis - Lutathera Novartis - Pluvicto AstraZeneca - Tagrisso AstraZeneca - Imfinzi AstraZeneca - Global Lung Cancer (multiple tumor types) AstraZeneca - IO Pipeline AstraZeneca - Imfinzi + Lynparza US AstraZeneca - Orpathys/savolitinib BeiGene - Brukinsa Celldex Therapeutics - barzolvolimab Menarini Stemline - Orserdu Menarini Stemline - Elzonris Revolution Medicines Seagen - Tukysa Seagen - B6A Sutro Biopharma Takeda Pharmaceuticals - Fruzaqla

Growth

2023 Growth from Existing Clients

95%

2023 Growth from New Clients

Trends and Challenges

Competition from consultancies and other non-traditional organizations Diversification of services Diversity and inclusion Getting an audience, virtually or otherwise, with HCPs Keeping up with pace of innovation Managing growth Managing impact of AI/machine learning Payer-related issues Pricing-related issues Replenishing new-business pipeline Shrinking pharma budgets Talent acquisition/retention

Healthcare Marketing Trends

Beyond the pill programs Emphasis on specialty drugs/high science Heightened focus on payers Impact of empowered patients/consumers Increased concern over drug pricing Industry consolidation Intensified focus on ROI/measurement More digital experimentation More personalization of communications Need to create more/better content/experiences Scrutiny around social media

Creative Samples