CMI Media Group and Compas
Network-owned
Address
2000 Market Street 29th Floor
Philadelphia, Pennsylvania 19103
Web Address
Year Founded
1989
Parent Company
WPP
Web Address
North American Revenue
$267,630,194
Full-time Employees
1,029
Number of Clients
36
North American Revenue 2023
$267,630,194
North American Revenue 2022
$235,131,385
Full-time Employees 2023
1029
Full-time Employees 2022
966
Number of clients 2023
36
Number of clients 2022
36
Offices
North America
6
Locations
Cherry Hill, NJ
Chicago, IL
Costa Mesa, CA
New York, NY
Parsippany, NJ
Philadelphia, PA
Capabilities/Services Offered
AI-machine learning
Consumer
Data-Analytics
Market research
Media Planning
OTC
Payer
Professional
Direct Marketing
Agency 100 Jersey
Trends and Challenges
Client losses in the wake of pharma M&A
Competition from consultancies and other non-traditional organizations
Diversity and inclusion
Keeping up with pace of innovation
Managing growth
Need for private equity/capital infusion
Network relationships/agency consolidation
Payer-related issues
Pricing-related issues
Regulatory concerns
Replenishing new-business pipeline
Shrinking pharma budgets
Talent acquisition/retention
Healthcare Marketing Trends
Decreased impact of sales forces
Emphasis on specialty drugs/high science
Impact of empowered patients/consumers
Increased concern over drug pricing
Industry consolidation
Intensified focus on ROI/measurement
More digital experimentation
More personalization of communications
Need to create more/better content/experiences
Scrutiny around social media
