Save the date: The 2019 edition of the MM&M Awards is set for Thursday, October 10, in New York City.
The chair of judges for the 2019 awards, which celebrate the best work of the medical marketing and media industries of the past year, is April Mitchell, U.S. and Global Head, CNS Marketing, at Otsuka America Pharmaceuticals.
This year’s MM&M Awards include two new categories: Use of Hospital Healthcare Services Marketing and Agency Entrepreneur of the year. Use of Hospital Healthcare Services Marketing will honor campaigns designed to promote healthcare services to a consumer audience, executed on behalf of or by hospitals, healthcare systems, medical groups, or other ancillary healthcare organizations. Agency Entrepreneur of the Year will recognize an agency CEO or senior principal whose firm’s performance stood out during the eligibility period with an entrepreneurial track record.
The deadline for entries is April 10 at 6 p.m. The cost of each entry is $395; any entries submitted after April 10 will incur a late fee of $220 per entry.
The MM&M Awards are open to all agencies, clients, production companies, studios, marketing researchers, and any other firms that produce or publish healthcare marketing materials or content. All categories relate to work or analytics created in the U.S. and Canada. International work can be considered as long as the campaign included a U.S. element and the U.S. element is submitted with the entry.
All entries must represent work that ran between April 25, 2018, and April 10, 2019. Qualifying campaigns must have been active for at least part of the eligibility period but need not necessarily have been launched during this time frame nor have run for the entirety of this window. New Product Launch eligibility period runs from January 1, 2018, to April 10, 2019.
After entries are submitted, a panel of jurors will begin a thorough process that includes pre-scoring to select a top 10, subsequent deliberation, and the ultimate decisions of each Gold and Silver award. Scoring of entries will be made solely at the discretion of the jurors, and their decisions will be final. Only the highest-scoring entries will be awarded gold.
Jurors include healthcare marketers from the agency, client, publishing, and service sectors who have been chosen for their professional and wide-ranging level of expertise.
Go here for more information about entries and tickets. And check out highlights from the 2018 MM&M Awards below.