Ashley Schofield, Cofounder and creative lead, Brick City Greenhouse
Humor and healthcare have a funny relationship. The two may not seem like a natural fit, but when used appropriately, humor can surprise and delight an audience and drive behavior change just as powerfully as a more serious approach. But just like the drugs we promote, we need to weigh the risks vs benefits of using humor in our work. Bottom line: Using humor in the healthcare category is bold and requires bravery from both the agency and the client. But when it’s done right, like in the ads shown here, humor can help a brand break through the noise in an effective, memorable way.