Lucas Zaiden, creative director, Rapp NY
About a month from now we’ll all be tuning in to the Cannes Lions International Festival of Creativity. Most entries will feature a large shot of an iPhone with some sharp tech. I’m particularly interested in work that managed to get the jury’s attention by using the simplest tools. And it is even more compelling when that idea not only manages to reach the top, but also happens to be one that can improve people’s health and well-being. Here are six such ideas.