What to expect at the 2023 MM+M Media Summit
Chris Schneider, head of marketing and solutions, health and wellness, CPG at Roku, details what attendees can expect at the brand’s second annual Media Summit.
Roku’s Schneider helps pharma ride ad-supported streaming wave
Chris Schneider, Roku’s health and wellness lead, previews his session at this week’s MM+M Media Summit, with Jack O’Brien. Lecia Bushak breaks down the FTC’s recent crackdown on pharma companies over incorrectly listed patents. And TikTok’s skincare craze tops our Trends segment.
MM+M expands 2023 Media Summit slate
The day-long event, set for November 8 in New York City, has broadened its purview with the addition of panels on streaming TV and the use AI in content generation.
4 takeaways from the 2022 MM+M Media Summit
Speakers weighed in on the pandemic’s impact on healthcare marketing and trends affecting the business model for media buyers.