Webcasts - MM+M - Medical Marketing and Media


Upcoming Webcasts

The Last Mile: What Data Tells Us About Reaching COVID-19 Herd Immunity
Thursday, April 29, 2021, 1:00 p.m. ET

Americans began 2021 with an increasing level of confidence and hope for a COVID-19 vaccine. Now, four months since we started vaccinations in the U.S., the obstacles we face to achieve herd immunity are apparent. When you look at consumer, search and social media data, a clear picture emerges for which segments of the population are least likely to vaccinate. For public health officials and medical marketers, we will need to laser focus efforts and go much deeper on data to develop innovative strategies to change hearts and minds. Join Seth Duncan, chief data officer at Real Chemistry, and Steve Madden, GM and editor-in-chief at MM+M, as they explore how we make it through this last mile. Register here.

On-Demand Webcasts

Roundtable Discussion: Exploring HCP Media Consumption in the Age of Covid-19 and Beyond
Tuesday, April 6th, 2021, 2:30 p.m. ET

This virtual roundtable discussion with HCPs, hosted by Vikram Savkar, Vice President and General Manager, Medicine Segment for the Health Learning, Research & Practice business at Wolters Kluwer, will provide firsthand insights that can help inform your marketing approaches.

How healthcare marketers can get started with immersive content
Wednesday, April 14th, 2021, 1:00 p.m. ET

While the demand for exceptional digital content has never been higher, marketers aren’t always sure how to deliver the types of content their audiences expect. Fortunately, we’re here to share tips from working with some of the world’s leading brands on their immersive content programs.

MM+M Awards: Uncovered
Thursday, March 11, 2021 at 1p.m. ET

Join esteemed jury members for a special webcast, as they give tips on how to craft a winning entry that will truly impress, as well as insights into common mistakes made by entrants. We also deep dive into what makes a great campaign and why winning this industry-coveted award will bolster your visibility.

Beyond the Bot: Improving Omnichannel Patient & HCP Engagement with Conversation
Tuesday, March 16th, 2021, 1:00 p.m. ET

A practical and pragmatic look at the state of the union for tactics and conversational technology grouped under the broad heading of ‘AI’ in healthcare and life sciences. As the customer journey in pharma and life sciences has evolved significantly over the last year, hear from experts on how to best equip your team with the right tools to engage patients, healthcare providers, and consumers where they are with the right message — and on the right device. We’ll discuss and demystify how conversational AI goes beyond the bot to help pharma and life science companies improve access, affordability, and adherence.

Why Healthcare Marketers Need to Embrace Immersive Content

The demand for exceptional digital content has never been higher. Most interactions between consumers and businesses these days are happening digitally — and in each case they expect to be educated, entertained and engaged across every channel. Marketers need to meet this growing demand for immersive, interactive content in order to stay ahead of the competition.


Close The Gap: How Marketers Can Reach Diverse Audiences & Reduce Racial Disparities in Cancer
Thursday, February 11th, 2020, 1:00 p.m. ET

The evolution of digital media has radically changed how healthcare companies and consultants track and measure the impact of marketing and communication activities. But are you fully capturing and sustaining the value of your online presence in an effective and meaningful way?

MM+M Racial Equity Summit
Wednesday, February 10th, 2020, 12:00 p.m. ET

The evolution of digital media has radically changed how healthcare companies and consultants track and measure the impact of marketing and communication activities. But are you fully capturing and sustaining the value of your online presence in an effective and meaningful way? The implications of recent incidents of white privilege and police brutality against BIPOC individuals have heightened the focus on issues around diversity across the whole of society, including businesses, brands and the healthcare marketing industry. What do these events say about modern-day America? And what needs to be done to break the never-ending cycle of racism and its derivatives of microaggressions and implicit bias against BIPOC individuals? What is the role of business in leading change? And how can active listening within organizations turn talk into meaningful action?

10X Your Digital Marketing Performance with Clinical Data
Tuesday, February 2nd, 2020, 1:00 p.m. ET

The evolution of digital media has radically changed how healthcare companies and consultants track and measure the impact of marketing and communication activities. But are you fully capturing and sustaining the value of your online presence in an effective and meaningful way?

Tuesday, January 19th, 2020, 1:00 p.m. ET

Just as necessity is the mother of invention, the desire for self-actualization is the mother of human innovation. What does innovation mean for the healthcare industry and to what end? In 120 years, we’ve gone from inventing aspirin to developing gene therapies and yet the human cost of health inequity hasn’t been addressed with the ingenuity it deserves. Join us to explore a new model for cultural engagement to empower health for all and how your brand can be great to do good.

The Precision Targeting Playbook: Reach the Most Critical Audiences, in the Most Effective Manner, at a High Learning Velocity
Wednesday, January 13th, 2020, 1:00 p.m. ET

The year 2020 was poised to be a breakthrough year for healthcare marketing: AI, digital therapeutics, voice-based search, big data, person-level relevance, and more were at our fingertips to power a digital revolution. But COVID-19 destroyed the 2020 playbook for many brands, forcing a shift from proactive promotion to reactive response. However, this crisis is also driving us toward a digital reset, a redefinition of what engagement needs to look like for the balance of the pandemic and beyond.

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Demonstrating product value through the integration of de-identified health claims and EHR data
Thursday, November 19th, 2020, 1:00 p.m. ET

Health care expenditures continue to rise, fueled in part by an increase in the number of specialty medications that have been developed across a wide range of diseases from immunology to high cholesterol. The challenge for life science companies, payers, providers and patients is how to identify those product innovations that are going to have the greatest impact on patient outcomes at a cost that doesn’t significantly add to the financial burden of health care. Join this webcast to learn more on the integration of de-identified health claims and EHR data.

Quality Management of the next decade – journey to 2030
Wednesday, November 18th, 2020, 1:00 p.m. ET

Complexity of everyday operations in life sciences industry is constantly increasing. To keep up with the regulatory requirements while maintaining the quality, efficacy and safety of their products in focus, the companies have to constantly re-visit their approach to processes, technology and information. Staying flexible and agile is the key. In this webinar we will take a look into new trends, learn about the potential and opportunities of implementing integral quality management platforms that seamlessly link not only activities within QA/QC departments, but also merge them into the comprehensive process that includes R&D, manufacturing, regulatory, labeling and other internal and external stakeholders. Join us to see how to manage process dependencies (from a deviation, through CAPA, over change management all the way to variation submission), cope with the transition from the classic monolithic document centric world towards the data driven and structured environment of the future, and use the power of intelligent analytics to stay in control of your processes.

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Adding self-service capabilities to drive commercial and scientific engagement, and support prescribing behavior
Monday, November 16th, 2020, 1:00 p.m. ET

There’s no lack of need for digital transformation, obviously accelerated by COVID-19 and continuing well into the next normal. Most challenging has been the reinvention of the life science go-to-market model. Adding a new channel here or there won’t fundamentally change access and engagement. In fact, we risk overwhelming channels like email and remote detailing. There is a bigger theme and opportunity around building always-on self-service capabilities that extend commercial engagement as well as bridge into medical support. This requires significant pivots in the “push” and “pull” mix, commercial and scientific support working together, and greater considerations for next best action. This is what our panel will tackle.

New Rules of Patient Engagement in Social: 5 Case Studies
Thursday, November 12th, 2020, 1:00 p.m. ET

COVID-19 has changed the rules for engaging patients with chronic conditions. Some of these changes are temporary (we hope), but many look to be permanent. Several marketing and patient engagement strategies on social – born in response to the pandemic and running for the past 6 months – were so successful, many biopharma marketers have made them staples of their 2021 and 22 plans. On-demand access to medical expertise, digital-first approaches, patient activation in the home, digital adherence, and virtual events are here to stay – even in a post-vaccine world. To learn why and how, this webinar will center on 5 recent case studies that illustrate the new rules for engaging patients in social networks.

RIM – Is data driven Regulatory Information Management your reality?
Wednesday, November 4th, 2020, 1:00 p.m. ET

Many life science companies have undertaken a long journey to establish, expand and improve their Regulatory Information Management system landscape throughout the past years. Although much progress has been made and a well-established baseline is observed across the entire industry, there is still a journey ahead of us when it comes to the management of regulatory content.

IDMP from two perspectives: theory and practice
Wednesday, October 21st, 2020, 1:00 p.m. ET

In this webinar Frits Stulp, Managing Director of Iperion Life Sciences Consultancy and IDMP expert will give a general status update on IDMP. He will cover data model updates as well as the future data submission process according to the proposed TOM, including insights on how the current 3rd acknowledgment process will be addressed

Understanding Implications of Proposed Best Price Revisions for Manufacturer Assistance Programs
Tuesday, October 13th, 2020, 1:00 p.m. ET

In June of 2020, the Centers for Medicare and Medicaid Services (CMS) issued a proposed rule that if finalized would revise how manufacturer coupons are accounted for in best price calculations. Watch this webcast for a discussion on the topic.

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Maximize Your Marketing Efforts with Partner Alignment
Thursday, September 24th, 2020, 1:00 p.m. ET

The media industry has changed significantly over the past five years, and marketers have more options than ever before when it comes to investing their marketing dollars. Traditional agencies and consultancies have expanded their offerings to not just serve media but measure performance too. Join AbbVie, Crossix, and Havas Media to understand the challenges that come with this approach to media measurement and optimization and learn how to implement the right frameworks to maximize the impact of your marketing investments.

Perspectives on Health Equity: From Insights to Action
Thursday, August 20th, 2020, 1:00 p.m. ET

Understanding the nuances of health equity and social determinants of health are imperative to pave the pathway forward for better outcomes for consumers, organizations and the health industry. Join our panel of experts to learn what racism in healthcare looks like from different perspectives, the spotlight COVID-19 placed on inequities, and how brands and marketers can be more intentional about it to drive lasting change.

MM+M Online Expo
Thursday, July 23rd, 2020, 10:30 a.m. ET

The COVID-19 pandemic has presented our industry and our world with unprecedented challenges and has accelerated the need for collaboration and cooperation, especially in the healthcare realm.

In recognizing this need, MM&M’s online expo is designed to promote social interaction and engagement among participants, and foster meaningful dialogue between presenters and attendees through informative sessions and our interactive exhibit hall.


Five Ways Pharma Marketers Can Better Connect With Cancer Patients
Wednesday, July 15th, 2020, 12 p.m. ET

The Country’s Leading Physicians Discuss What Pharma Marketers Are Missing and How They Can Do Better

The SurvivorNet Upfront will feature prominent partner physicians on the frontlines of cancer treatment and prevention – including Dr. Nina Shah, a noted multiple myeloma specialist at UCSF, colorectal surgeon Dr. Heather Yeo from Weill Cornell and Dr. Elizabeth Comen who treats breast cancer patients and conducts research at Memorial Sloan Kettering Cancer Center.

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Leverage ML/AI to Assist with Clinical Trial Recruitment
Tuesday, July 14th, 2020, 12 p.m. ET

In this webinar, Biogen, and their partner IPM.ai, will discuss how leveraging machine learning and artificial intelligence can help improve trial recruitment.

Whether it’s selecting possible location sites, expanding the list of physicians who treat the disease (vs. focusing only on a smaller subset like your target list), utilizing de-identified longitudinal claims and cutting edge machine learning techniques puts Biogen at the forefront for their clinical trial recruitment efforts.

MM+M Convene COVID-19 – Crisis Control: What’s next for Healthcare?
Thursday, June 25th, 2020, 12 p.m. ET

In the wake of the COVID-19 crisis, the healthcare industry has been forced to embrace this new normal by adjusting both its mindset and its messaging in order to stay connected with patients and engaged with HCPs. In addition to anticipating patients’ constantly emerging needs, industry experts must also find ways to engage with patients and HCPs remotely, yet authentically, by adopting solutions and innovations that cater toward more personalized and pre-emptive types of care and treatment

MM+M Transform Pre-Conference Webcast
Thursday, May 21st, 2020, 1 p.m. ET

Join us for this pre-conference webcast to get a sneak peek into the cutting-edge educational content that our high-level speakers will be discussing during the conference, specifically some of the ways the coronavirus response has pushed the adoption and access curve for telemedicine and altered the course of healthcare communications.

MM+M Convene COVID-19: Communicating in the Coronavirus Era
Thursday, May 14th, 2020, 12 p.m. ET
Sponsored by Paro, Sermo

As HCPs work hard to contain the spread of COVID-19, maintaining the flow of information between pharma and physicians becomes increasingly vital, with medical marketers being tasked to ensure therapeutic communication isn’t compromised.

This virtual event will provide our partners with a platform to showcase their capabilities and offerings that can be beneficial to healthcare professionals during these difficult times. MM&M’s editorial team and industry experts will discuss the impact of the COVID-19 pandemic on the healthcare industry, and where we go from here.

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Are Medical Affairs Teams Ready to Go Digital? A New Playbook for Field Medical Amid a Global Pandemic
Thursday, May 7th, 2020, 1 p.m. ET

In this webinar Web Sun, President and Co-Founder of Komodo Health will discuss how Medical Affairs can continue to be successful during the pandemic, as well as share opportunities for how to best prepare for success in a post COVID-19 market.


Digital Engagement and NPP for Pharma During the COVID-19 Pandemic
Tuesday, May 5th, 2020, 1 p.m. ET

With healthcare on the front lines of the COVID-19 pandemic, the ways in which we communicate have been drastically altered, and finding new ways to connect with patients and providers has become paramount. In the face of this new communication landscape, companies are looking to do more with less, embracing flexibility and the power of digital tools to keep vital health and treatment information flowing

MM+M Convene Collaboration: Identifying Partners and Solutions for Today’s Healthcare Stakeholders
Thursday, April 16th, 2020, 12 p.m. ET
Sponsored by Epocrates, an athenahealth service, Komodo Health and Wolters Kluwer

Within our current climate, opening the lines of communication has become more important than ever before. Companies must be quick to adapt to the “new normal” brought on by the COVID-19 pandemic or be left behind.

MM+M Convene is our way of helping our partners adapt to the drastically accelerated shift to virtual communication, by providing a platform to showcase companies’ capabilities, expertise and offerings that can be beneficial to healthcare industry professionals during these difficult times and beyond.