Webcasts - MM+M - Medical Marketing and Media

Webcasts

Upcoming Webcasts

Game-changing approaches to reaching and engaging HCPs
Thursday, July 29, 2021, 1:00 p.m. ET

The accelerated changes in healthcare prompted by the COVID-19 pandemic are likely to shape healthcare for years to come. How are you re-thinking HCP awareness programs and engagement for 2022? Level Ex’s leading medical and game design experts will demonstrate how neuroscience-based game mechanics utilize evolving physician-learning principles to support active learning recall, help a new generation of providers navigate and overcome potential barriers to patient care, and improve health outcomes.

Trekking across a more personalized content journey
Tuesday, July 27, 2021, 1:00 p.m. ET

COVID-19 has further accelerated pharma brands’ shift toward digital channels to meet their marketing needs. As HCPs receive more and more promotional content, it’s increasingly important for brands to make a positive first impression and provide meaningful information — and this requires personalization.  

Meaningful engagements: Why receptivity is at an all-time high
Wednesday, July 21, 2021, 1:00 p.m. ET

Learn how the team at HyperPointe creates HyperConnections — meaningful engagements that are based on listening and understanding  your customers’ needs. Only then can you provide communications that let you engage on a more personal level. By doing this, you foster trust, loyalty and long-lasting relationships. Join Paul Triolo and Ezra Ernst to learn how to make your CRM engagements more meaningful.

The acceleration of digital health technologies and the impact on adherence in a post-pandemic era
Wednesday, July 14, 2021, 1:00 p.m. ET

As the U.S. emerges from COVID-19, in-person patient office visits and pharmaceutical company access to healthcare providers are slowly rebounding. However, we are still nowhere close to pre-COVID levels.  

As behaviors have changed over the past year, in-person care may never be the same. With the acceleration and adoption of new behaviors across healthcare during the pandemic, providers, patients and life science marketers are leaning into technology solutions in new, innovative ways.

survivornet

How to Reach Cancer Patients in a Cookie-Less World and the Key to Helping Diverse Patients Access Care
Wednesday, August 4, 2021, 1:00 p.m. ET

Join us as SurvivorNet presents exclusive new research and brings marketers face-to-face with cancer survivors in this marquee event. In three years, SurvivorNet has transformed the market for cancer information, launched a first-of-its-kind TV network and delivered on the promise of making the best doctors available to everyone.

Why did the cookie go to the doctor? He was feeling crummy: How digital cookie changes are impacting pharma marketing
Monday, September 20, 2021, 1:00 p.m. ET

Join us to hear three leaders from the pharmaceutical advertising industry discuss everyone’s favorite thing: cookies (yes, even those that aren’t edible). They’ll also touch on the recent IDFA changes, what it all means for pharma marketers and their thoughts on what the future of the space will look like. This will be in a virtual “fireside” conversation format with audience questions encouraged!

On-Demand Webcasts

Oops, I spent it again: What’s wrong with pharma DTC marketing & how to fix it
Wednesday, June 30, 2021, 1:00 p.m. ET

This year you “got lost in the game” again, dropping millions of dollars promoting your brand to consumers. You’re not sure you have the right audience, whether you chose the right channels or if it made an impact.  You’re not that innocent, and know you’ll need better data assets to plan your campaign, drive campaign precision and get insights for optimization and to deliver a strong ROI.  

COVID-19 Upended the Patient-Doctor Relationship — For the Better. What Do Consumers Living with Chronic Conditions Want Now?
Wednesday, June 23, 2021, 1:00 p.m. ET

Some positive changes in chronic disease care have emerged from the pandemic —  improvements that patients want to carry forward, just as providers and payers are beginning to retreat to pre-pandemic norms. Consumers facing chronic conditions are actively working to reclaim their health and re-thinking the relationships and resources that will help them do that. This is a seize-the-day moment for players across the health ecosystem to embrace new approaches to patient engagement in chronic condition care, and it requires meeting people where they are and listening to understand their priorities and preferences. Join us for an interactive discussion about the new rules for patient engagement, with a focus on health social networks, and learn what’s working today for innovative marketers.

Trend Talks: Continuing the Conversation
Wednesday, May 12, 2021, 1:00 p.m. ET

MM+M is giving our full audience a peek behind the scenes of our typically closed-door #TrendTalks event with an informative 60-minute webcast. MM+M’s editor-at-large, Marc Iskowitz, will speak to industry leaders who were part of the conversation about key findings from MM+M’s Healthcare Marketers Trend Survey and touch on what they found to be the most poignant and relevant takeaways garnered from the exclusive event. It’s the first time the #TrendTalks insights are being summarized in this format, so you won’t want to miss it!

Lasting transformation in patient engagement and adherence in the new era of healthcare
Wednesday, May 19, 2021, 1 p.m. ET

The past 12 months have accelerated the innovation cycle within biopharma, which has led to novel introductions of approaches and technologies to engage with key healthcare stakeholders. Many of these transformations have quickly proven to be both effective and efficient and, given their favorable impact and adoption, are expected to outlast the COVID-19 era. The remote interaction models rooted in personalization and advanced analytics will reshape how life sciences companies maximize their engagement models in the future. Balancing digital health and the human connection will be a critical success factor for the industry to achieve the best results in their efforts.

Mapping out the emergent non-personal promotion world
Thursday, June 10, 2021, 1 p.m. ET

Non-personal promotion (NPP) is an increasingly utilized strategy in a digital-focused pharma marketing environment. While a majority of healthcare professionals (HCPs) agree that brand advertising is necessary, up to 50% are dissatisfied with the current state of pharma marketing. As physicians face growing demands on their time, the importance of personalized messaging is more noteworthy than ever.

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Where healthcare marketers are winning with immersive content
Wednesday, June 16, 2021, 1 p.m. ET

Marketers who adopt more immersive digital content in their strategies are seeing improved program performance. Learn from those marketers in the healthcare industry experimenting with immersive content formats to educate, entertain and engage their audiences across their entire customer journeys.

Has medical storytelling been canceled? Rethinking HCP engagement in an age of information overload
Tuesday, June 22, 2021, 1:00 p.m. ET

Long, glutted, linear medical presentations are a thing of the past. What we say to HCPs, how we say it, and where we say it has transformed dramatically. HCPs’ educational preferences have changed, and the competition for their attention is fierce. Still of fundamental importance to medical education, though, is good storytelling that must now adapt and travel beyond just the page and across channels and devices. 

Trend Talks 2.0: Continuing the Conversation
Thursday, June 24, 2021, 1 p.m. ET

MM+M is giving our full audience a peek behind the scenes through an informative 60-minute webcast of our typically closed-door #TrendTalks 2.0 event. MM+M’s editor-at-large, Marc Iskowitz, will speak to industry leaders who were part of the conversation about key findings from MM+M’s Healthcare Marketers Trend Survey and touch on what they found to be the most poignant and relevant takeaways garnered from the exclusive event. It’s the second time the #TrendTalks insights are being summarized in this format, so you won’t want to miss it!

The Last Mile: What Data Tells Us About Reaching COVID-19 Herd Immunity
Thursday, April 29, 2021, 1:00 p.m. ET

Americans began 2021 with an increasing level of confidence and hope for a COVID-19 vaccine. Now, four months since we started vaccinations in the U.S., the obstacles we face to achieve herd immunity are apparent. When you look at consumer, search and social media data, a clear picture emerges for which segments of the population are least likely to vaccinate. For public health officials and medical marketers, we will need to laser focus efforts and go much deeper on data to develop innovative strategies to change hearts and minds. Join Seth Duncan, chief data officer at Real Chemistry, and Steve Madden, GM and editor-in-chief at MM+M, as they explore how we make it through this last mile. Register here.

Roundtable Discussion: Exploring HCP Media Consumption in the Age of Covid-19 and Beyond
Tuesday, April 6th, 2021, 2:30 p.m. ET

This virtual roundtable discussion with HCPs, hosted by Vikram Savkar, Vice President and General Manager, Medicine Segment for the Health Learning, Research & Practice business at Wolters Kluwer, will provide firsthand insights that can help inform your marketing approaches.

How healthcare marketers can get started with immersive content
Wednesday, April 14th, 2021, 1:00 p.m. ET

While the demand for exceptional digital content has never been higher, marketers aren’t always sure how to deliver the types of content their audiences expect. Fortunately, we’re here to share tips from working with some of the world’s leading brands on their immersive content programs.

While the demand for exceptional digital content has never been higher, marketers aren’t always sure how to deliver the types of content their audiences expect. Fortunately, we’re here to share tips from working with some of the world’s leading brands on their immersive content programs.

MM+M Awards: Uncovered
Thursday, March 11, 2021 at 1p.m. ET

Join esteemed jury members for a special webcast, as they give tips on how to craft a winning entry that will truly impress, as well as insights into common mistakes made by entrants. We also deep dive into what makes a great campaign and why winning this industry-coveted award will bolster your visibility.

Beyond the Bot: Improving Omnichannel Patient & HCP Engagement with Conversation
Tuesday, March 16th, 2021, 1:00 p.m. ET

A practical and pragmatic look at the state of the union for tactics and conversational technology grouped under the broad heading of ‘AI’ in healthcare and life sciences. As the customer journey in pharma and life sciences has evolved significantly over the last year, hear from experts on how to best equip your team with the right tools to engage patients, healthcare providers, and consumers where they are with the right message — and on the right device. We’ll discuss and demystify how conversational AI goes beyond the bot to help pharma and life science companies improve access, affordability, and adherence.

Why Healthcare Marketers Need to Embrace Immersive Content

The demand for exceptional digital content has never been higher. Most interactions between consumers and businesses these days are happening digitally — and in each case they expect to be educated, entertained and engaged across every channel. Marketers need to meet this growing demand for immersive, interactive content in order to stay ahead of the competition.

survivornet

Close The Gap: How Marketers Can Reach Diverse Audiences & Reduce Racial Disparities in Cancer
Thursday, February 11th, 2020, 1:00 p.m. ET

The evolution of digital media has radically changed how healthcare companies and consultants track and measure the impact of marketing and communication activities. But are you fully capturing and sustaining the value of your online presence in an effective and meaningful way?

MM+M Racial Equity Summit
Wednesday, February 10th, 2020, 12:00 p.m. ET

The evolution of digital media has radically changed how healthcare companies and consultants track and measure the impact of marketing and communication activities. But are you fully capturing and sustaining the value of your online presence in an effective and meaningful way? The implications of recent incidents of white privilege and police brutality against BIPOC individuals have heightened the focus on issues around diversity across the whole of society, including businesses, brands and the healthcare marketing industry. What do these events say about modern-day America? And what needs to be done to break the never-ending cycle of racism and its derivatives of microaggressions and implicit bias against BIPOC individuals? What is the role of business in leading change? And how can active listening within organizations turn talk into meaningful action?

10X Your Digital Marketing Performance with Clinical Data
Tuesday, February 2nd, 2020, 1:00 p.m. ET

The evolution of digital media has radically changed how healthcare companies and consultants track and measure the impact of marketing and communication activities. But are you fully capturing and sustaining the value of your online presence in an effective and meaningful way?

HUMANOVATION
Tuesday, January 19th, 2020, 1:00 p.m. ET

Just as necessity is the mother of invention, the desire for self-actualization is the mother of human innovation. What does innovation mean for the healthcare industry and to what end? In 120 years, we’ve gone from inventing aspirin to developing gene therapies and yet the human cost of health inequity hasn’t been addressed with the ingenuity it deserves. Join us to explore a new model for cultural engagement to empower health for all and how your brand can be great to do good.

The Precision Targeting Playbook: Reach the Most Critical Audiences, in the Most Effective Manner, at a High Learning Velocity
Wednesday, January 13th, 2020, 1:00 p.m. ET

The year 2020 was poised to be a breakthrough year for healthcare marketing: AI, digital therapeutics, voice-based search, big data, person-level relevance, and more were at our fingertips to power a digital revolution. But COVID-19 destroyed the 2020 playbook for many brands, forcing a shift from proactive promotion to reactive response. However, this crisis is also driving us toward a digital reset, a redefinition of what engagement needs to look like for the balance of the pandemic and beyond.

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Demonstrating product value through the integration of de-identified health claims and EHR data
Thursday, November 19th, 2020, 1:00 p.m. ET

Health care expenditures continue to rise, fueled in part by an increase in the number of specialty medications that have been developed across a wide range of diseases from immunology to high cholesterol. The challenge for life science companies, payers, providers and patients is how to identify those product innovations that are going to have the greatest impact on patient outcomes at a cost that doesn’t significantly add to the financial burden of health care. Join this webcast to learn more on the integration of de-identified health claims and EHR data.

Quality Management of the next decade – journey to 2030
Wednesday, November 18th, 2020, 1:00 p.m. ET

Complexity of everyday operations in life sciences industry is constantly increasing. To keep up with the regulatory requirements while maintaining the quality, efficacy and safety of their products in focus, the companies have to constantly re-visit their approach to processes, technology and information. Staying flexible and agile is the key. In this webinar we will take a look into new trends, learn about the potential and opportunities of implementing integral quality management platforms that seamlessly link not only activities within QA/QC departments, but also merge them into the comprehensive process that includes R&D, manufacturing, regulatory, labeling and other internal and external stakeholders. Join us to see how to manage process dependencies (from a deviation, through CAPA, over change management all the way to variation submission), cope with the transition from the classic monolithic document centric world towards the data driven and structured environment of the future, and use the power of intelligent analytics to stay in control of your processes.

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Adding self-service capabilities to drive commercial and scientific engagement, and support prescribing behavior
Monday, November 16th, 2020, 1:00 p.m. ET

There’s no lack of need for digital transformation, obviously accelerated by COVID-19 and continuing well into the next normal. Most challenging has been the reinvention of the life science go-to-market model. Adding a new channel here or there won’t fundamentally change access and engagement. In fact, we risk overwhelming channels like email and remote detailing. There is a bigger theme and opportunity around building always-on self-service capabilities that extend commercial engagement as well as bridge into medical support. This requires significant pivots in the “push” and “pull” mix, commercial and scientific support working together, and greater considerations for next best action. This is what our panel will tackle.

New Rules of Patient Engagement in Social: 5 Case Studies
Thursday, November 12th, 2020, 1:00 p.m. ET

COVID-19 has changed the rules for engaging patients with chronic conditions. Some of these changes are temporary (we hope), but many look to be permanent. Several marketing and patient engagement strategies on social – born in response to the pandemic and running for the past 6 months – were so successful, many biopharma marketers have made them staples of their 2021 and 22 plans. On-demand access to medical expertise, digital-first approaches, patient activation in the home, digital adherence, and virtual events are here to stay – even in a post-vaccine world. To learn why and how, this webinar will center on 5 recent case studies that illustrate the new rules for engaging patients in social networks.

RIM – Is data driven Regulatory Information Management your reality?
Wednesday, November 4th, 2020, 1:00 p.m. ET

Many life science companies have undertaken a long journey to establish, expand and improve their Regulatory Information Management system landscape throughout the past years. Although much progress has been made and a well-established baseline is observed across the entire industry, there is still a journey ahead of us when it comes to the management of regulatory content.

IDMP from two perspectives: theory and practice
Wednesday, October 21st, 2020, 1:00 p.m. ET

In this webinar Frits Stulp, Managing Director of Iperion Life Sciences Consultancy and IDMP expert will give a general status update on IDMP. He will cover data model updates as well as the future data submission process according to the proposed TOM, including insights on how the current 3rd acknowledgment process will be addressed.

Understanding Implications of Proposed Best Price Revisions for Manufacturer Assistance Programs
Tuesday, October 13th, 2020, 1:00 p.m. ET

In June of 2020, the Centers for Medicare and Medicaid Services (CMS) issued a proposed rule that if finalized would revise how manufacturer coupons are accounted for in best price calculations. Watch this webcast for a discussion on the topic.

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Maximize Your Marketing Efforts with Partner Alignment
Thursday, September 24th, 2020, 1:00 p.m. ET

The media industry has changed significantly over the past five years, and marketers have more options than ever before when it comes to investing their marketing dollars. Traditional agencies and consultancies have expanded their offerings to not just serve media but measure performance too. Join AbbVie, Crossix, and Havas Media to understand the challenges that come with this approach to media measurement and optimization and learn how to implement the right frameworks to maximize the impact of your marketing investments.

Perspectives on Health Equity: From Insights to Action
Thursday, August 20th, 2020, 1:00 p.m. ET

Understanding the nuances of health equity and social determinants of health are imperative to pave the pathway forward for better outcomes for consumers, organizations and the health industry. Join our panel of experts to learn what racism in healthcare looks like from different perspectives, the spotlight COVID-19 placed on inequities, and how brands and marketers can be more intentional about it to drive lasting change.

MM+M Online Expo
Thursday, July 23rd, 2020, 10:30 a.m. ET

The COVID-19 pandemic has presented our industry and our world with unprecedented challenges and has accelerated the need for collaboration and cooperation, especially in the healthcare realm.

In recognizing this need, MM&M’s online expo is designed to promote social interaction and engagement among participants, and foster meaningful dialogue between presenters and attendees through informative sessions and our interactive exhibit hall.

survivornet

Five Ways Pharma Marketers Can Better Connect With Cancer Patients
Wednesday, July 15th, 2020, 12 p.m. ET

The Country’s Leading Physicians Discuss What Pharma Marketers Are Missing and How They Can Do Better

The SurvivorNet Upfront will feature prominent partner physicians on the frontlines of cancer treatment and prevention – including Dr. Nina Shah, a noted multiple myeloma specialist at UCSF, colorectal surgeon Dr. Heather Yeo from Weill Cornell and Dr. Elizabeth Comen who treats breast cancer patients and conducts research at Memorial Sloan Kettering Cancer Center.

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Leverage ML/AI to Assist with Clinical Trial Recruitment
Tuesday, July 14th, 2020, 12 p.m. ET

In this webinar, Biogen, and their partner IPM.ai, will discuss how leveraging machine learning and artificial intelligence can help improve trial recruitment.

Whether it’s selecting possible location sites, expanding the list of physicians who treat the disease (vs. focusing only on a smaller subset like your target list), utilizing de-identified longitudinal claims and cutting edge machine learning techniques puts Biogen at the forefront for their clinical trial recruitment efforts.

MM+M Convene COVID-19 – Crisis Control: What’s next for Healthcare?
Thursday, June 25th, 2020, 12 p.m. ET

In the wake of the COVID-19 crisis, the healthcare industry has been forced to embrace this new normal by adjusting both its mindset and its messaging in order to stay connected with patients and engaged with HCPs. In addition to anticipating patients’ constantly emerging needs, industry experts must also find ways to engage with patients and HCPs remotely, yet authentically, by adopting solutions and innovations that cater toward more personalized and pre-emptive types of care and treatment.

MM+M Transform Pre-Conference Webcast
Thursday, May 21st, 2020, 1 p.m. ET

Join us for this pre-conference webcast to get a sneak peek into the cutting-edge educational content that our high-level speakers will be discussing during the conference, specifically some of the ways the coronavirus response has pushed the adoption and access curve for telemedicine and altered the course of healthcare communications.

MM+M Convene COVID-19: Communicating in the Coronavirus Era
Thursday, May 14th, 2020, 12 p.m. ET
Sponsored by Paro, Sermo

As HCPs work hard to contain the spread of COVID-19, maintaining the flow of information between pharma and physicians becomes increasingly vital, with medical marketers being tasked to ensure therapeutic communication isn’t compromised.

This virtual event will provide our partners with a platform to showcase their capabilities and offerings that can be beneficial to healthcare professionals during these difficult times. MM&M’s editorial team and industry experts will discuss the impact of the COVID-19 pandemic on the healthcare industry, and where we go from here.

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Are Medical Affairs Teams Ready to Go Digital? A New Playbook for Field Medical Amid a Global Pandemic
Thursday, May 7th, 2020, 1 p.m. ET

In this webinar Web Sun, President and Co-Founder of Komodo Health will discuss how Medical Affairs can continue to be successful during the pandemic, as well as share opportunities for how to best prepare for success in a post COVID-19 market.