Webcasts - MM+M - Medical Marketing and Media


Upcoming Webcasts

3 proven methods to heal a broken marketing process
Thursday, September 9, 2021, 1:00 p.m. ET

The healthcare industry is undergoing tremendous transformation, and the way that healthcare marketers work must transform as well.

Healthcare marketers must create—and continually refresh—high volumes of original content at speed while complying with a complex array of regulations. The right work process automation can be transformational—and allow healthcare marketing teams the ability to better streamline digital content production, and be more nimble as the needs of consumers change.

Inclusive leadership: Infusing DE&I in your corporate DNA
Wednesday, September 15, 2021, 1:00 p.m. ET

Healthcare companies are in different stages of engagement around diversity, equity and inclusion (DE&I) within their own organization, business units and leadership teams. This presentation will cover inclusive leadership that is relevant for each stage of readiness and awareness and what is needed to transition to the next level. Whether you are in the C-suite, or leading business or corporate functions in HR, communications, marketing teams, field sales, medical affairs or clinical, this expert panel will cover what it will take for a leader to contribute to turning DE&I principles into action.

Why did the cookie go to the doctor? He was feeling crummy: How digital cookie changes are impacting pharma marketing
Monday, September 20, 2021, 1:00 p.m. ET

Join us to hear three leaders from the pharmaceutical advertising industry discuss everyone’s favorite thing: cookies (yes, even those that aren’t edible). They’ll also touch on the recent IDFA changes, what it all means for pharma marketers and their thoughts on what the future of the space will look like. This will be in a virtual “fireside” conversation format with audience questions encouraged!

Convene Crossover: Taking Control of the Cookie Crisis Registration
Wednesday, September 22, 2021, 12:30–2 p.m. ET

Cut through the confusion and get in fresh shape for a world without third-party cookies. Google may have pushed back the deadline to eliminate third-party cookies from its Chrome browser, but the writing is still on the wall when it comes to the technology’s long-term future. Apple has already eliminated trackers from its mobile operating system and Safari browser. This has massive implications for personalized advertising, and the industry is still scrambling for solutions. As a marketer, it’s enough to make your head spin. This event will help you digest the implications of a cookie less future and get you ready to take action. We will bring together experts and thought leaders from across advertising, marketing, ad tech and mar tech to equip you with the knowledge to successfully navigate the death of third-party trackers and adapt to a more privacy-centric future—while maintaining performance.

Simplifying HCP Engagement
Thursday, October 14, 2021 1:00 p.m. ET

A practical look at how pharma and life science teams are re-imagining their approach to HCP engagement, strategically and operationally. While the past year has posed significant challenges for the industry, it has also opened new opportunities to streamline the customer journey, simplify workflows and leverage technology to work more efficiently. 

Hear from experts in HCP engagement, change management and interactive technology on how to best equip your team with the right tools and tactics to optimize Speaker Bureau, Advisory Programs and other HCP engagement activities. 

Transforming connected TV: Unique brands, custom audience segments, better outcomes
Thursday, October 21, 2021, 1:00 p.m. ET

With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce wasted spend. The session will also demonstrate how a more precise CTV buying strategy can help take the guesswork out of linear TV planning, further enhancing brand outcomes more efficiently.

Evolving omnichannel marketing with conversational AI
Wednesday, October 13, 2021 1:00 ET

A close look at improving the pharmaceutical customer experience through machine learning, personalization and data collection. We’ll discuss how to:

• Deploy configurable, self-service virtual assistants for healthcare providers (HCPs) and patients
• Integrate proactive communications to meet customers’ expectations and on-demand needs
• Collect and analyze data for enhanced omnichannel campaign performance

Challenges and best practices for global patient engagement
Tuesday, October 26, 2021 1:00 ET

Global clinical trial success hinges on culturally appropriate patient engagement. We will be covering best practices to recruit and retain study patients in global clinical trials as well as delve into the biggest challenges in this area today and how the COVID-19 pandemic has impacted patient engagement. Join our experts as they share their real-world experiences and successes with global and cultural adaptation for effective patient recruitment and retention. These experiences touch on methods to overcome geographical, financial and educational barriers. Learn how your language service provider can support culturally appropriate and medically accurate language services and partnerships between study operations.

On-Demand Webcasts


How to Reach Cancer Patients in a Cookie-Less World and the Key to Helping Diverse Patients Access Care
Wednesday, August 4, 2021, 1:00 p.m. ET

Join us as SurvivorNet presents exclusive new research and brings marketers face-to-face with cancer survivors in this marquee event. In three years, SurvivorNet has transformed the market for cancer information, launched a first-of-its-kind TV network and delivered on the promise of making the best doctors available to everyone.

Game-changing approaches to reaching and engaging HCPs
Thursday, July 29, 2021, 1:00 p.m. ET

The accelerated changes in healthcare prompted by the COVID-19 pandemic are likely to shape healthcare for years to come. How are you re-thinking HCP awareness programs and engagement for 2022? Level Ex’s leading medical and game design experts will demonstrate how neuroscience-based game mechanics utilize evolving physician-learning principles to support active learning recall, help a new generation of providers navigate and overcome potential barriers to patient care, and improve health outcomes.

Trekking across a more personalized content journey
Tuesday, July 27, 2021, 1:00 p.m. ET

COVID-19 has further accelerated pharma brands’ shift toward digital channels to meet their marketing needs. As HCPs receive more and more promotional content, it’s increasingly important for brands to make a positive first impression and provide meaningful information — and this requires personalization.  

Meaningful engagements: Why receptivity is at an all-time high
Wednesday, July 21, 2021, 1:00 p.m. ET

Learn how the team at HyperPointe creates HyperConnections — meaningful engagements that are based on listening and understanding  your customers’ needs. Only then can you provide communications that let you engage on a more personal level. By doing this, you foster trust, loyalty and long-lasting relationships. Join Paul Triolo and Ezra Ernst to learn how to make your CRM engagements more meaningful.

The acceleration of digital health technologies and the impact on adherence in a post-pandemic era
Wednesday, July 14, 2021, 1:00 p.m. ET

As the U.S. emerges from COVID-19, in-person patient office visits and pharmaceutical company access to healthcare providers are slowly rebounding. However, we are still nowhere close to pre-COVID levels.  

As behaviors have changed over the past year, in-person care may never be the same. With the acceleration and adoption of new behaviors across healthcare during the pandemic, providers, patients and life science marketers are leaning into technology solutions in new, innovative ways.

Oops, I spent it again: What’s wrong with pharma DTC marketing & how to fix it
Wednesday, June 30, 2021, 1:00 p.m. ET

This year you “got lost in the game” again, dropping millions of dollars promoting your brand to consumers. You’re not sure you have the right audience, whether you chose the right channels or if it made an impact.  You’re not that innocent, and know you’ll need better data assets to plan your campaign, drive campaign precision and get insights for optimization and to deliver a strong ROI.  

COVID-19 Upended the Patient-Doctor Relationship — For the Better. What Do Consumers Living with Chronic Conditions Want Now?
Wednesday, June 23, 2021, 1:00 p.m. ET

Some positive changes in chronic disease care have emerged from the pandemic —  improvements that patients want to carry forward, just as providers and payers are beginning to retreat to pre-pandemic norms. Consumers facing chronic conditions are actively working to reclaim their health and re-thinking the relationships and resources that will help them do that. This is a seize-the-day moment for players across the health ecosystem to embrace new approaches to patient engagement in chronic condition care, and it requires meeting people where they are and listening to understand their priorities and preferences. Join us for an interactive discussion about the new rules for patient engagement, with a focus on health social networks, and learn what’s working today for innovative marketers.

Trend Talks: Continuing the Conversation
Wednesday, May 12, 2021, 1:00 p.m. ET

MM+M is giving our full audience a peek behind the scenes of our typically closed-door #TrendTalks event with an informative 60-minute webcast. MM+M’s editor-at-large, Marc Iskowitz, will speak to industry leaders who were part of the conversation about key findings from MM+M’s Healthcare Marketers Trend Survey and touch on what they found to be the most poignant and relevant takeaways garnered from the exclusive event. It’s the first time the #TrendTalks insights are being summarized in this format, so you won’t want to miss it!

Lasting transformation in patient engagement and adherence in the new era of healthcare
Wednesday, May 19, 2021, 1 p.m. ET

The past 12 months have accelerated the innovation cycle within biopharma, which has led to novel introductions of approaches and technologies to engage with key healthcare stakeholders. Many of these transformations have quickly proven to be both effective and efficient and, given their favorable impact and adoption, are expected to outlast the COVID-19 era. The remote interaction models rooted in personalization and advanced analytics will reshape how life sciences companies maximize their engagement models in the future. Balancing digital health and the human connection will be a critical success factor for the industry to achieve the best results in their efforts.

Mapping out the emergent non-personal promotion world
Thursday, June 10, 2021, 1 p.m. ET

Non-personal promotion (NPP) is an increasingly utilized strategy in a digital-focused pharma marketing environment. While a majority of healthcare professionals (HCPs) agree that brand advertising is necessary, up to 50% are dissatisfied with the current state of pharma marketing. As physicians face growing demands on their time, the importance of personalized messaging is more noteworthy than ever.

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Where healthcare marketers are winning with immersive content
Wednesday, June 16, 2021, 1 p.m. ET

Marketers who adopt more immersive digital content in their strategies are seeing improved program performance. Learn from those marketers in the healthcare industry experimenting with immersive content formats to educate, entertain and engage their audiences across their entire customer journeys.

Has medical storytelling been canceled? Rethinking HCP engagement in an age of information overload
Tuesday, June 22, 2021, 1:00 p.m. ET

Long, glutted, linear medical presentations are a thing of the past. What we say to HCPs, how we say it, and where we say it has transformed dramatically. HCPs’ educational preferences have changed, and the competition for their attention is fierce. Still of fundamental importance to medical education, though, is good storytelling that must now adapt and travel beyond just the page and across channels and devices. 

Trend Talks 2.0: Continuing the Conversation
Thursday, June 24, 2021, 1 p.m. ET

MM+M is giving our full audience a peek behind the scenes through an informative 60-minute webcast of our typically closed-door #TrendTalks 2.0 event. MM+M’s editor-at-large, Marc Iskowitz, will speak to industry leaders who were part of the conversation about key findings from MM+M’s Healthcare Marketers Trend Survey and touch on what they found to be the most poignant and relevant takeaways garnered from the exclusive event. It’s the second time the #TrendTalks insights are being summarized in this format, so you won’t want to miss it!

The Last Mile: What Data Tells Us About Reaching COVID-19 Herd Immunity
Thursday, April 29, 2021, 1:00 p.m. ET

Americans began 2021 with an increasing level of confidence and hope for a COVID-19 vaccine. Now, four months since we started vaccinations in the U.S., the obstacles we face to achieve herd immunity are apparent. When you look at consumer, search and social media data, a clear picture emerges for which segments of the population are least likely to vaccinate. For public health officials and medical marketers, we will need to laser focus efforts and go much deeper on data to develop innovative strategies to change hearts and minds. Join Seth Duncan, chief data officer at Real Chemistry, and Steve Madden, GM and editor-in-chief at MM+M, as they explore how we make it through this last mile. Register here.

Roundtable Discussion: Exploring HCP Media Consumption in the Age of Covid-19 and Beyond
Tuesday, April 6th, 2021, 2:30 p.m. ET

This virtual roundtable discussion with HCPs, hosted by Vikram Savkar, Vice President and General Manager, Medicine Segment for the Health Learning, Research & Practice business at Wolters Kluwer, will provide firsthand insights that can help inform your marketing approaches.

How healthcare marketers can get started with immersive content
Wednesday, April 14th, 2021, 1:00 p.m. ET

While the demand for exceptional digital content has never been higher, marketers aren’t always sure how to deliver the types of content their audiences expect. Fortunately, we’re here to share tips from working with some of the world’s leading brands on their immersive content programs.

While the demand for exceptional digital content has never been higher, marketers aren’t always sure how to deliver the types of content their audiences expect. Fortunately, we’re here to share tips from working with some of the world’s leading brands on their immersive content programs.

MM+M Awards: Uncovered
Thursday, March 11, 2021 at 1p.m. ET

Join esteemed jury members for a special webcast, as they give tips on how to craft a winning entry that will truly impress, as well as insights into common mistakes made by entrants. We also deep dive into what makes a great campaign and why winning this industry-coveted award will bolster your visibility.

Beyond the Bot: Improving Omnichannel Patient & HCP Engagement with Conversation
Tuesday, March 16th, 2021, 1:00 p.m. ET

A practical and pragmatic look at the state of the union for tactics and conversational technology grouped under the broad heading of ‘AI’ in healthcare and life sciences. As the customer journey in pharma and life sciences has evolved significantly over the last year, hear from experts on how to best equip your team with the right tools to engage patients, healthcare providers, and consumers where they are with the right message — and on the right device. We’ll discuss and demystify how conversational AI goes beyond the bot to help pharma and life science companies improve access, affordability, and adherence.

Why Healthcare Marketers Need to Embrace Immersive Content
Wednesday, February 17th, 2021 1:00 ET

The demand for exceptional digital content has never been higher. Most interactions between consumers and businesses these days are happening digitally — and in each case they expect to be educated, entertained and engaged across every channel. Marketers need to meet this growing demand for immersive, interactive content in order to stay ahead of the competition.

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Demonstrating product value through the integration of de-identified health claims and EHR data
Thursday, November 19th, 2020, 1:00 p.m. ET

Health care expenditures continue to rise, fueled in part by an increase in the number of specialty medications that have been developed across a wide range of diseases from immunology to high cholesterol. The challenge for life science companies, payers, providers and patients is how to identify those product innovations that are going to have the greatest impact on patient outcomes at a cost that doesn’t significantly add to the financial burden of health care. Join this webcast to learn more on the integration of de-identified health claims and EHR data.

Quality Management of the next decade – journey to 2030
Wednesday, November 18th, 2020, 1:00 p.m. ET

Complexity of everyday operations in life sciences industry is constantly increasing. To keep up with the regulatory requirements while maintaining the quality, efficacy and safety of their products in focus, the companies have to constantly re-visit their approach to processes, technology and information. Staying flexible and agile is the key. In this webinar we will take a look into new trends, learn about the potential and opportunities of implementing integral quality management platforms that seamlessly link not only activities within QA/QC departments, but also merge them into the comprehensive process that includes R&D, manufacturing, regulatory, labeling and other internal and external stakeholders. Join us to see how to manage process dependencies (from a deviation, through CAPA, over change management all the way to variation submission), cope with the transition from the classic monolithic document centric world towards the data driven and structured environment of the future, and use the power of intelligent analytics to stay in control of your processes.

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Adding self-service capabilities to drive commercial and scientific engagement, and support prescribing behavior
Monday, November 16th, 2020, 1:00 p.m. ET

There’s no lack of need for digital transformation, obviously accelerated by COVID-19 and continuing well into the next normal. Most challenging has been the reinvention of the life science go-to-market model. Adding a new channel here or there won’t fundamentally change access and engagement. In fact, we risk overwhelming channels like email and remote detailing. There is a bigger theme and opportunity around building always-on self-service capabilities that extend commercial engagement as well as bridge into medical support. This requires significant pivots in the “push” and “pull” mix, commercial and scientific support working together, and greater considerations for next best action. This is what our panel will tackle.

New Rules of Patient Engagement in Social: 5 Case Studies
Thursday, November 12th, 2020, 1:00 p.m. ET

COVID-19 has changed the rules for engaging patients with chronic conditions. Some of these changes are temporary (we hope), but many look to be permanent. Several marketing and patient engagement strategies on social – born in response to the pandemic and running for the past 6 months – were so successful, many biopharma marketers have made them staples of their 2021 and 22 plans. On-demand access to medical expertise, digital-first approaches, patient activation in the home, digital adherence, and virtual events are here to stay – even in a post-vaccine world. To learn why and how, this webinar will center on 5 recent case studies that illustrate the new rules for engaging patients in social networks.

RIM – Is data driven Regulatory Information Management your reality?
Wednesday, November 4th, 2020, 1:00 p.m. ET

Many life science companies have undertaken a long journey to establish, expand and improve their Regulatory Information Management system landscape throughout the past years. Although much progress has been made and a well-established baseline is observed across the entire industry, there is still a journey ahead of us when it comes to the management of regulatory content.

IDMP from two perspectives: theory and practice
Wednesday, October 21st, 2020, 1:00 p.m. ET

In this webinar Frits Stulp, Managing Director of Iperion Life Sciences Consultancy and IDMP expert will give a general status update on IDMP. He will cover data model updates as well as the future data submission process according to the proposed TOM, including insights on how the current 3rd acknowledgment process will be addressed.

Understanding Implications of Proposed Best Price Revisions for Manufacturer Assistance Programs
Tuesday, October 13th, 2020, 1:00 p.m. ET

In June of 2020, the Centers for Medicare and Medicaid Services (CMS) issued a proposed rule that if finalized would revise how manufacturer coupons are accounted for in best price calculations. Watch this webcast for a discussion on the topic.

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Maximize Your Marketing Efforts with Partner Alignment
Thursday, September 24th, 2020, 1:00 p.m. ET

The media industry has changed significantly over the past five years, and marketers have more options than ever before when it comes to investing their marketing dollars. Traditional agencies and consultancies have expanded their offerings to not just serve media but measure performance too. Join AbbVie, Crossix, and Havas Media to understand the challenges that come with this approach to media measurement and optimization and learn how to implement the right frameworks to maximize the impact of your marketing investments.