MM&M eBooks

LEADERSHIP EXCHANGE UNCUT: SOLVING THE RX ADHERENCE PUZZLE

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.





ONCOLOGY

Emerging treatment approaches like immunotherapy make this an unprecedented era in oncology. As treatment offerings evolve, so must promotion. This eBook offers commercial teams a guide to the landscape featuring trends, insights and advice. Click here for access.





WOMEN'S HEALTH

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it





PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.





SKILL SETS LIVE: ENGAGING PATIENTS

Missed MM&M's Skill Sets Live event on Engaging Patients? We're now giving you a second chance to get up to speed! Click here to access this insightful eBook with all the key take-aways.






LEADERSHIP EXCHANGE UNCUT: THE AGENCY-CLIENT RELATIONSHIP

James Chase, MM&M's Editor-In-Chief, chairs a candid discussion with six seasoned execs in "The Agency-Client Relationship," our first Leadership Exchange Uncut eBook. Click here to get the inside scoop on the challenges and opportunities of the agency-client relationship



SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE

Missed MM&M's Skill Sets Live event on Content Marketing for Healthcare? We're now giving you a second chance to get up to speed! Click here to access this insightful eBook with all the key take-aways.





ONCOLOGY MARKETING

The MM&M eBook "Oncology Marketing" is designed to serve as a companion for those in the business of communicating cancer products to all three stakeholders. It's packed with analysis, advice, insights and commentary to help navigate the terrain. Click here to access it.




MED-TECH MARKETING

Personalized medicine. A more cost-conscious payer. Accountable care. To help you understand how these trends impact marketing in the device and diagnostic sector, MM&M is presenting this eBook, "Med-Tech Marketing," stacked with analysis, advice, insights and commentary. Click here to access it.





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS

Missed MM&M's Skill Sets Live event on Turning Big Data into Deep Insights? We're now giving you a second chance to get up to speed! Click here to access this insightful eBook with all the key take-aways.





SKILL SETS LIVE: MULTI-SCREEN MARKETING

Missed MM&M's Skill Sets Live event on Multi-Screen Marketing? We're now giving you a second chance to get up to speed! Click here to access this insightful eBook with all the key take-aways.





ORPHAN DRUG MARKETING

Click here for trends, data, insights, tips and commentary for communicating about neglected diseases to healthcare stakeholders  

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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