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Latest News

Runs and ribbons don't do much for advanced breast cancer sufferers, survey finds

May 21, 2013

A Novartis survey finds many women with advanced breast cancer feel left out by an awareness movement focused on prevention, early detection and pink merchandise.
 

Pharmas dial back reprints spend, floor it on digital to reach HCPs

May 20, 2013

Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.
 

Ex-NFLer, Sanofi talk anaphylaxis

May 20, 2013

The company's latest outreach, an Auvi-Q promotion, breaks down allergy management into sports playbook presentation.
 

Purdue puts Intermezzo DTC to bed

May 16, 2013

Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March.
 

Roche's Rituxan successor receives high marks

May 16, 2013

Genentech's blockbuster follow-up shows promise in preliminary Phase III data
 

Pharmas are cool with YouTube but fear Twitter

May 15, 2013

Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.
 

Tarceva diagnostic brings new indication

May 15, 2013

Tarceva picks up a first-line indication and a companion diagnostic
 

Astellas shutters OSI and Perseid, lets 200 US staff go in R&D reorg

May 14, 2013

It was a particularly grim Monday for 200 Astellas employees in the US, who were informed that they were being let go and it was their last day with the company.
 

Merck's Heller on how to get more women into the C-suite

May 14, 2013

Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business.
 

FDA gut-checks DTC clarity

May 14, 2013

The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.
 

Agency Spotlight

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Latest Issue

 
The 2013 Pharma Report
While one patent cliff fades into pharma's rear-view, there's another just around the next bend in the road. We take a look at what lies ahead. PLUS: The controversies surrounding co-pay/loyalty programs and the big problem with educating the next generation of marketers

New! 2013 Game Changers



Click here to download the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

Interactive Guide 2013

The Interactive Guide
Click here to read this special supplement to MM&M, with plenty of trends, data, insights, tips and examples to help you make the most of digital opportunities.

The Mobile Guide

The Mobile Guide 2012
Click here to read up on the latest trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

Latest Features

2013 Pharma Report: Don't Look Back!

Co-pay/Loyalty Programs: Shuffling the Pack

Training & Education: Majoring in Change

Therapeutic Focus 2013: Rheumatology

MM&M Awards 2013: Judging Panel

Headliner: Mike Kaufmann, Cardinal Health

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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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