The drugmaker's video asks people in New York and San Francisco about their ideas for great inventions.
How are pharma, clinical, and startup execs addressing some of the biggest challenges facing their businesses today?
Here you'll find everything you need to know from MM&M's April 2017 issue, including our DTC report, our deep dive into respiratory drugs, and more.
The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.
QuintilesIMS partners with Salesforce; the E.U. to decide on new EMA location by June; drugmakers boost lobbying dollars in Q1
Josephine Martin was previously EVP of public affairs at PhRMA.
Teva launches branded competitor to GSK's Advair; Valeant prices psoriasis drug at $3,500 per month; overseas drug importation would save money, op-ed argues
Tesaro discloses price for new drug that differs from FDA-approved dosage; uniQure discontinues Glybera; O'Reilly leaves Fox
This is likely due, in part, to the increasingly complex nature of new specialty drugs.
PhRMA worked with WPP Health & Wellness and Young & Rubicam on creative for the ads.
Valeant gave $100,000 to patient group to address affordability of its drug; Omnicom reports 3% increase in specialty group revenue; Verily to study biometric data
The drugmaker said it has been forced to provide higher rebates to PBMs and insurers for certain drugs.
Novartis gets Breakthrough designation for its CAR-T therapy; Duchesney continues working with Kardashian; new user-fee deal to speed up FDA approvals
The drugmaker hopes its emojis will raise awareness about treatment options for constipation.
Along with lower costs, effective co-pay offset programs boost patient adherence and better connect with doctors and pharmacies.
Kardashian West promotes Diclegis again; drugmakers are developing non-opioid painkillers; healthcare brands test Facebook Live
This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.
- Five things for pharma marketers to know: Monday, April 17, 2017
- Facing a competitive market, Synergy looks to stand out with unbranded emojis
- Five things for pharma marketers to know: Tuesday, April 18, 2017
- Five things for pharma marketers to know: Thursday, April 20, 2017
- In Merck video, woman says a cure is the greatest invention