Five things for pharma marketers to know: Friday, July 28, 2017

Drugmakers inconsistently share clinical trial data; AstraZeneca's share price falls after Mystic results; some pregnancy apps share info with marketers

Drugmakers face challenges marketing new heart drugs

Experts say this means drugmakers need to find new ways to communicate the value of their products.

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.

WebMD sells to private equity firm KKR

WebMD sells to private equity firm KKR

The deal is worth roughly $2.8 billion.



Here's a sneak peak of this year's Hall of Femme magazine cover, which features 13 of the 2017 Hall of Femme honorees. The honorees participated in a photo shoot following the Hall of Femme summit, held in June 2017 in New York City.


Neil Matheson leaves Huntsworth Health

Neil Matheson leaves Huntsworth Health

The CEO of Huntsworth's biggest and fastest-growing unit Huntsworth Health, which includes Nitrogen and Tonic Life, has departed after eight years.

Five things for pharma marketers to know: Thursday, July 27, 2017

Five things for pharma marketers to know: Thursday, July 27, 2017

Generic drugmakers reportedly seeking deals; GSK to refocus R&D; Merck and AstraZeneca to test combo cancer drug

Five things for pharma marketers to know: Wednesday, July 26, 2017

Five things for pharma marketers to know: Wednesday, July 26, 2017

Jury says AbbVie fraudulently misrepresented risks of AndroGel; Celgene settles False Claims Act lawsuit; Amgen reports more Repatha prescribers

Astellas promotes two sales veterans to new roles

Astellas promotes two sales veterans to new roles

David Musselman and Lynn Gerber are now leading sales for the company's primary care and specialty products.

Shutterstock says men are 'more responsive' to online ads

Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

Five things for pharma marketers to know: Tuesday, July 25, 2017

Five things for pharma marketers to know: Tuesday, July 25, 2017

Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review

Cannes Lions revenues up 7% in 2017 despite delegate decline

Cannes Lions revenues up 7% in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

Publicis taps Brandes as EVP of biz development

Publicis taps Brandes as EVP of biz development

He reports to Michelle Keefe, group president at Publicis Health.

Five things for pharma marketers to know: Monday, July 24, 2017

Five things for pharma marketers to know: Monday, July 24, 2017

Samsung Bioepis launches Remicade biosimilar; WHO encourages uses of generic version of Sovaldi; nearly 20 million people with HIV on treatment

Five things for pharma marketers to know: Friday, July 21, 2017

Five things for pharma marketers to know: Friday, July 21, 2017

The FDA to study whether linking to risk information affects patient recall; patients view docs who take industry payments as less honest; Mallinckrodt ups political donations

Populism and Creativity, Live from Cannes, Presented by McCann Health

Populism and Creativity, Live from Cannes, Presented by McCann Health

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

Are you making as much money as your peers?

Are you making as much money as your peers?

The 2017 MM&M Career & Salary Survey is open. Fill it out, and tell us about the latest salary and career trends in the pharma and healthcare sectors.

Five things for pharma marketers to know: Thursday, July 20, 2017

Five things for pharma marketers to know: Thursday, July 20, 2017

About 4.4 billion prescriptions filled in the U.S. in 2016; Sanofi and Ablynx reach I-O deal; biotech M&A slows in H1

Diabetes drugmakers partner with mobile startups to boost patient engagement

Diabetes drugmakers partner with mobile startups to boost patient engagement

Novo Nordisk and Roche are two examples of drugmakers that are turning to digital-health startups to better engage with patients and mine valuable real-world evidence.

GE premiers Heroines of Health video documentary in bite-size form

GE premiers Heroines of Health video documentary in bite-size form

The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.