Virta Health CEO Sami Inkinen on changing patient behavior: 'We're cutting down trees in the wrong forest'

Seven questions for the Virta Health chief executive and cofounder of Trulia.

Azar's tough assignment: 'Rocketing down' drug prices

The new HHS secretary has been given a difficult task by President Trump: bring drug prices down.

Why Facebook's algorithm change may benefit patient influencers

Why Facebook's algorithm change may benefit patient influencers

A WEGO Health white paper examined how the change could affect patient influencers.

Prescient Healthcare Group names Debasish Talukdar global head of advisory

Prescient Healthcare Group names Debasish Talukdar global head of advisory

Talukdar will lead the firm's advisory practice, VantageRx.

Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

The agency began working with the national reproductive center this month.

Read the February 2018 Digital Edition

Read the February 2018 Digital Edition

Read the February 2018 issue in its entirety.

Five things for pharma marketers to know: Friday, February 23, 2018

Five things for pharma marketers to know: Friday, February 23, 2018

Pharma buys back shares with tax savings; Facebook algorithm change means opportunity for patient influencers; Trump claims Azar has already lowered drug prices.

Five things for pharma marketers to know: Thursday, February 22, 2018

Five things for pharma marketers to know: Thursday, February 22, 2018

Novo Nordisk diabetes pill delivers in late-stage trial; Gilead partners with Sangamo on engineered cell therapies; Study finds antidepressants work, though with varying results.

Dohmen Life Science acquired by Water Street Healthcare, JLL Partners

Dohmen Life Science acquired by Water Street Healthcare, JLL Partners

Dohmen will continue to operate under its brand and retain its leadership team.

Five things for pharma marketers to know: Wednesday, February 21, 2018

Five things for pharma marketers to know: Wednesday, February 21, 2018

AbbVie reports successful elagolix trial; White House touts short-term insurance plans; Mayo Clinic chief to retire.

Five things for pharma marketers to know: Tuesday, February 20, 2018

Five things for pharma marketers to know: Tuesday, February 20, 2018

Gilead wins reversal of $2.5 billion payment order; Aimmune Therapeutics' peanut allergy therapy shows promise; AstraZeneca wins FDA approval on key cancer drug.

Five things for pharma marketers to know: Friday, February 16, 2018

Five things for pharma marketers to know: Friday, February 16, 2018

Roche to acquire Flatiron Health for $1.9B; FDA considers allowing pre-symptom Alzheimer's drug tests; Marijuana producer branches into pharma.

Five things for pharma marketers to know: Thursday, February 15, 2018

Five things for pharma marketers to know: Thursday, February 15, 2018

CMS forecasts prescription drug spending to hit $5.7T by 2026; Ipsen predicts cancer drug shopping spree; Omnicom numbers miss estimates on revenue.

National Psoriasis Foundation partners with Remedy Health Media

National Psoriasis Foundation partners with Remedy Health Media

The two organizations will partner on content including personal stories and expert advice.

Interpublic Group's net income drops 4.8% but shares surge on strong Q4

Interpublic Group's net income drops 4.8% but shares surge on strong Q4

In 2017, Interpublic reported a net income of $579 million, down 4.8% from the previous year.

Five things for pharma marketers to know: Wednesday, February 14, 2018

Five things for pharma marketers to know: Wednesday, February 14, 2018

IPG 2017 net income drops; Bristol-Myers Squibb inks $1.85 billion deal with Nektar on cancer drug; Merck halts final-stage Alzheimer's drug.

McCann Health hires first global medical director

McCann Health hires first global medical director

Daniel Carucci is joining the Interpublic Group firm full-time after serving as a consultant and in roles with the U.N. Foundation and the U.S. Navy.

Sanofi revamps web presence as part of Empowering Life campaign

Sanofi revamps web presence as part of Empowering Life campaign

The company is also looking to better combine its web and social media presence.

Medtronic hires Gregory Zimprich as financial comms director

Medtronic hires Gregory Zimprich as financial comms director

Zimprich joins from Honeywell, where he led global business communications.

Five things for pharma marketers to know: Tuesday, February 13, 2018

Five things for pharma marketers to know: Tuesday, February 13, 2018

Amazon moves into medical supply market; Big Pharma gets a tax cut; Former Celgene CEO plans Senate run.