Mobile Marketing Report: On Hold

It's not as though pharma marketers didn't see mobile coming. For the past half decade, they've discussed its potential to transform behaviors and relationships within ...

Therapeutic Focus: Rare Diseases

The rare disease drug market is making history with its steady growth and burgeoning pipeline—and owing to continuing breakthroughs in gene therapy, the biggest advances ...

Nothing (Im)personal

With unprecedented numbers of practices locking out sales reps, pharma companies are being forced to do a better job of engaging HCPs in other ways

Headliner: Scientist CEO sets sights on Sierra Leone

Thomas Sack, President and CEO, MRIGlobal

Latest

Does account + creative ≠ agency?

Changing pharma demands and the ever-expanding skills of job seekers (tech, UX, search, mobile) have altered agency team structure. How must agency-client relations change to keep to the new model?

Five things for pharma marketers to know: Friday, January 30

Five things for pharma marketers to know: Friday, January 30

Obama's precision medicine initiative looks set for bipartisan support, Valeant has offered $296 million to buy Dendreon and researchers say Roche's Tamiflu works.

MM&M launches inaugural Transforming Healthcare conference

MM&M launches inaugural Transforming Healthcare conference

You've seen the ads touting a "Day of Disruption." Here's the scoop on MM&M's first ever Transforming Healthcare conference.

Washington Insider: POC Communications

Washington Insider: POC Communications

With POC on the march, the FDA will have to stretch its monitoring efforts to keep up

Viewpoint: Convey safety info the way patients want it

Viewpoint: Convey safety info the way patients want it

Safety information is knowledge. And, in the pursuit of public health, knowledge is power

In Focus: Making the case for biosimilars

In Focus: Making the case for biosimilars

Sandoz will need to put across the biosimilar concept to doctors as it challenges Neupogen and Teva's Granix

Private View: Brent Scholz

Private View: Brent Scholz

Brent Scholz is group creative director, Intouch Solutions

At Work With . . .

At Work With . . .

Shane Mayer, VP, client services at InTouch Solutions

Upward Move

Upward Move

Cindy Whitehead, CEO, Sprout Pharmaceuticals

Back Talk: Lonely at the top?

Back Talk: Lonely at the top?

Being in charge does not mean that you need to make every decision

Agency Spotlight


This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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