Formulary Fireworks

In the wake of the high-profile showdown between Gilead and Express Scripts over the pricing of hepatitis-C drugs Sovaldi and Harvoni, the pharma/PBM balance of ...

Journal Ad Review: Back in the Mix

A few years ago medical publishers were approaching a cliff and the choices were simple: Evolve the business or fall over the edge. By having ...

Headliner: New Synta chief adds commercialization clout

Anne Whitaker, President and CEO, Synta Pharmaceuticals

Latest

5 Steps to Successful Key Account Management

5 Steps to Successful Key Account Management

The healthcare ecosystem is changing rapidly to succeed requires the adoption of key account management (KAM), a systematic, robust alternative to the traditional buyer/seller model.

Viewpoint: Putting analytics into commercial strategy

Viewpoint: Putting analytics into commercial strategy

Sales reps, supported by rich customer data, will become relationship managers

Upward Move: Christine Petersen

Upward Move: Christine Petersen

Washington Insider: John Kamp

Washington Insider: John Kamp

The FDA must address its policies to accommodate the new medical and media environment

Private View: Affirming Faith in Humanity

Private View: Affirming Faith in Humanity

Healthcare has amazing content at its disposal but it isn't enough to just lay it out there (especially with bland stock photography)

Partner Forum: Can evidence show POC the way?

EHRs can deliver evidence-based information about giving the right medicine to the right patient at the right time. How can industry craft point-of-care marketing that is both relevant and useful?

Multichannel Marketing: Multichannel Matures

Multichannel Marketing: Multichannel Matures

Most healthcare marketers understand the need for their programs to live in a range of channels. Now comes the hard part: Balancing their efforts across the multichannel spectrum. Michael Spitz offers some advice to marketers who get the "why" but need some help with the "how"

Back Talk: Eyes up, I'm talking to you!

Back Talk: Eyes up, I'm talking to you!

Your move? Lean in and make eye contact. Show that you care

Editor's Desk: Trials and innovations

Editor's Desk: Trials and innovations

How should pharma organize around adjacencies to therapeutics?

Agency Spotlight


 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

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