Changing pharma demands and the ever-expanding skills of job seekers (tech, UX, search, mobile) have altered agency team structure. How must agency-client relations change to keep to the new model?
Brent Scholz is group creative director, Intouch Solutions
Shane Mayer, VP, client services at InTouch Solutions
Cindy Whitehead, CEO, Sprout Pharmaceuticals
Being in charge does not mean that you need to make every decision
The MM&M Awards 2015 program is officially open for business
Francis Gace and Dr. H. James Barnum took different paths to the top but each left a lasting mark on the advertising business. Barbara Peck celebrates their legacies
Our second annual survey of patients, physicians and payers reveals a significant degree of frustration—on every side—in an around the ever-booming specialty drug segment. Sarah Morgan interprets the results
You've seen the ads touting a "Day of Disruption." Here's the scoop on MM&M's first ever Transforming Healthcare conference.
With POC on the march, the FDA will have to stretch its monitoring efforts to keep up
This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.