Engaging HCPs: Inhospitable

Hospitals used to be much more welcoming to pharma sales reps than they are today. Larry Dobrow looks at how the rise of the hospitalist ...

Leadership Exchange: Engaging the Digital Natives

Striking the right tone in health communications with digital-savvy Millennials is tricky. Marc Iskowitz asks seven experts for some of the keys to facilitating that ...

Therapeutic Focus 2014: Neurology

New therapies are shaking up MS and insomnia, while the slow pace of progress in Alzheimer's continues to frustrate patients and physicians alike. Welcome to neurology, ...

Cloud Marketing: Cloud Power

For all the talk about "the cloud," it promises most players in the pharma loop—sales and marketing execs, R&D teams and even the FDA—a better ...

Latest

Drop seen in online posts about HIV infection: infographic

Drop seen in online posts about HIV infection: infographic

To mark the 27th annual World AIDS Day on Monday, Treato prepared an infographic showing patient insights about the ongoing fight against the disease. Among them: while posts about infection decreased last year, discussions about prevention more than doubled.

BMS proposed HCV therapy gets cold shoulder from regulators

BMS proposed HCV therapy gets cold shoulder from regulators

FDA issued a complete response letter on daclatasvir.

Insurer's maternity app rewards healthy behaviors

Insurer's maternity app rewards healthy behaviors

United Healthcare's Baby Blocks app seeks to become all-in-one hub for expectant moms and their babies.

FDA panel recommends against steroid injection warning

An advisory panel voted against adding warnings to steroid injection labels.

FDA takes issue with metatags

The agency sent a Warning Letter to three marketers over their use of metatags in search engine marketing tactics.

Five things for pharma marketers to know: Wednesday, November 26

Five things for pharma marketers to know: Wednesday, November 26

Tecfidera gets label change; Amgen and AstraZeneca report psoriasis Phase-III antibody results; JAMA study reinforces statin guidelines.

Bayer launches respiratory awareness contest

Bayer launches respiratory awareness contest

Encouraging competitors to take an artistic approach to "Breathless Moments," the competition is a first for Bayer, which is already working on next year's effort.

Novartis employee terminated for falsifications

The scientist is also banned from receiving federal funding.

Bayer looks to exit diabetes device business

The German firm positions to focus on pharma pipeline and animal health.

Valeant adds to dermatology portfolio

Onexton is a first-and-only drug combination for treating acne.

Agency Spotlight


The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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