DTC Report: DTC Gets Smart
DTC Report: 10 Riskiest DTC Ads Ever
Rare Diseases: Orphans in Danger
Therapeutic Focus 2014: Respiratory
Headliner: Pharma's type "A" exec—and mentor
Non-Personal Promotion: A New Era in E-Sampling
Read the 2014 Game Changers digital edition
Skill Sets Live: Content Marketing for Healthcare
Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.
The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.
Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.
The newly formed group will be known as Calcium with Steve Michaelson, formerly of Rosetta Wishbone, at the helm.
Nine things CMOs should consider when desiring to engage consumers who no longer want to give their attention to boring and scripted product descriptions.
The Las Vegas twosome give the anti-vaccination movement their signature treatment.
GlaxoSmithKline says it is investigating allegations of employee misconduct. The company said in a statement that the allegations have numbers "very similar to those reported by other companies in our sector."
Pfizer and Teva's settlement puts generic Celebrex on the market by December.
Click on the image above to see a gallery of images from the 2013 MM&M Awards dinner
The new MM&M e-book, "Oncology Marketing," is designed to serve as a companion for those in the business of communicating cancer products to all three stakeholders. It's packed with analysis, advice, insights and commentary to help navigate the terrain. Click here to access it.