Latest News

Komen, caught up in the culture wars, nurses damaged brand

February 03, 2012

Cowed by a fierce and lighting-quick backlash fueled by angry Tweets and Facebook posts, The Susan G. Komen for the Cure Foundation is backpedaling, but is it too late to reverse the reputation damage?
 

Allergan scrubs some doc-payment data, spares med-ed grants

February 03, 2012

Allergan removed records from its website that had detailed payments made to doctors from the middle of 2010 through first-half 2011.
 

Jobson Medical files for chapter 11 debt relief

February 03, 2012

Jobson Medical Information Holdings filed for chapter 11 bankruptcy in New York Thursday, the company said, part of an effort to amend and extend its credit and strengthen its balance sheet.
 

Merck results buoyed by sales of Januvia franchise

February 02, 2012

Merck said Thursday its ownership of the global marketplace for DPP-IV diabetes drugs helped it close out the quarter with $12.3 billion in sales, and $48 billion in sales for the year. The two drugs behind the boost were Januvia, which saw a 42% bump in fourth quarter sales, and Janumet, which saw sales jump 34% for the quarter.
 

AstraZeneca announces more layoffs, Q4 results

February 02, 2012

AstraZeneca confirmed rumors of another round of deep cuts, announcing that it will eliminate 7,300 positions throughout the company.
 

Ernst & Young's Buck Luce named HBA Woman of the Year

February 01, 2012

The Healthcare Businesswomen's Association named Ernst & Young global pharma lead Carolyn Buck Luce, calling her "a dedicated leader promoting women's advancement in healthcare."
 

P&G signals plans to cut ad costs by shifting to digital media

February 01, 2012

Procter & Gamble is looking to lower its promotion costs by leaning more on digital media, Chairman and CEO Bob McDonald told analysts in an earnings call.
 

J&J says no shakeup at McNeil Consumer Healthcare unit

February 01, 2012

J&J is pushing back hard against a Wall Street Journal article suggesting that a pair of retirements and a promotion are part of a corporate shakeup of its recall-plagued McNeil Consumer Healthcare division.
 

Elsevier begins outreach as push-back on publisher threatens to widen

February 01, 2012

An online protest, which had more than 2,500 supporters as of Wednesday morning, has pulled the scientific publishing industry into a fight between the publishers and the published.
 

FDA study casts doubt on danger of "distracting visuals"

January 31, 2012

An FDA study looking at the power of background visuals to distract viewers from the often-ominous risk info read in the "major statement" section of TV drug ads found no evidence that consumer understanding of risk info is affected by the "emotional (affective) tone of images.
 

Agency Spotlight

Features

WEB EXCLUSIVE: FDA says "Pharma, guide thyself"

Peter Pitts January 03, 2012

FDA's first draft guidance to come out of its 2009 online communication hearing offers sound counsel but not much in the way of specifics, writes Peter Pitts. The takeaway: where the letter of the law is hazy, exercise your judgement and follow, as best you can, the spirit of the law.
 
Features

WEB EXCLUSIVE: Pharmas must step up and lead on off-label, online communications

John Kamp January 03, 2012

FDA's recent draft guidance on off-label communication is, despite its shortcomings, a step forward, writes John Kamp, arguing that pharmas should take this welcome bit of clarity and act boldly on it
 

Latest Issue

Vying for Attention
Shire's latest unbranded ADHD effort targeting untreated Gen-Yers drew half a million to its online quiz. How? PLUS: The top cardio contenders, pharma's payer pacts and MM&M Awards 2012

The Mobile Guide

The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

 Subscribe to the RSS for this page  [view all our RSS feeds here]

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!