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Healthy Advice to mount flat screens in doc's offices

Ben Comer February 08, 2010

Healthy Advice Networks is betting docs need one more video screen to look at during office hours.

Online video big in health searches

Matthew Arnold February 05, 2010

If there was any doubt, online health video has officially arrived. Almost half of consumers researching drug info online include health videos in their search sessions, according to Manhattan Research.

DDMAC letter-writers off to a busy start of 2010

Matthew Arnold February 04, 2010

The FDA's Division of Drug Marketing, Advertising and Communications got off to a busy start in January, issuing nine enforcement letters.

Boehringer COPD awareness effort targets NASCAR fans

Matthew Arnold February 04, 2010

Boehringer Ingelheim is sponsoring a star-studded COPD awareness effort with NASCAR, the American Lung Association and the COPD Foundation.

Novo reps to spotlight weight loss for Victoza launch

Ben Comer February 04, 2010

Sales forces for Novo Nordisk's Victoza will underscore the injectable's weight loss properties when it launches next month.

Nexium ad campaign promises nighttime relief

Matthew Arnold February 03, 2010

AstraZeneca is answering OTC Prevacid with ads touting Nexium's nighttime benefits and taking a comical look at the lengths to which acid reflux sufferers will go for a good night's sleep.

UK journal ad spins weight gain side effect

Ben Comer February 02, 2010

UK regulators vowed to investigate a medical journal ad for AstraZeneca's Seroquel that allegedly minimized weight gain data, a common side effect associated with atypical anti-psychotic drugs.

Pharma marketing research gains tenuous hold in frosty Minnesota

Marc Iskowitz February 02, 2010

The Minnesota pharmacy board maintained that it's legal to pay doctors to answer bona fide marketing surveys, but legislation being debated may keep the state a marketing research "dead zone," said one lobbyist.

UCB exits US primary care

Matthew Arnold February 01, 2010

UCB is getting out of the US primary care market by the end of the month to focus on its specialty immunology and neurology franchises.

Pfizer, Merck reps impress docs with product know-how: study

Marc Iskowitz January 28, 2010

Cardiologists rating pharmaceutical sales forces ranked Pfizer's the highest, while Merck's CV sales force improved to number two, a recent poll showed.

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