What's holding back value-based pricing deals from moving beyond the pilot phase?
The copywriter and the art director come together to inform, spark hope, and create a path forward.
The goal is to further cement point of care as a mainstream media channel.
Johnson & Johnson has breached the U.K.'s drug regulation code in three places in promotions for smoking cessation product Nicorette.
Both positions were newly created as the agency has grown over the past year.
Pfizer accuses J&J of limiting biosimilar uptake; Trump again criticizes high drug prices; WebMD to reposition site to help consumers manage their health
Merck CEO leaves Trump's manufacturing council over Charlottesville response; researchers struggle to fill clinical trials for IO drugs; Roche shareholders sue over top-line results
Calman is joining the technology company as VP of comms for Watson Health.
The Congressional Budget Office says that Sanders' bill would save the U.S. federal government nearly $7 billion over the next decade.
Celgene's Revlimid tops the list, according to data compiled by EvaluatePharma.
Egalet slashes workforce in favor of opioid education; Novo's experimental obesity drug reports positive results; Trump declares opioid crisis a national emergency
One in 12 docs took payments from opioid makers; hospitals cut use of Isuprel and Nitropress after price hikes; AI helping develop ALS drugs
Patients are demanding more of their healthcare experience — and that includes from their healthcare providers, according to two new surveys.
A mentor once told him to keep learning and stay out of his comfort zone.
The FDA on pace for record generic drug approvals; CVS Health CEO doubts Amazon's entrance to pharmacy market; Sanofi to develop cancer immunotherapy
In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.
Pharma has more or less ignored the social-blog hybrid Tumblr, with the number of programs using it countable on a single hand. That's about to change.
They are using social media campaigns, apprentice programs, and hands-on internships to recruit young, innovative talent right out of school.