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Five things for pharma marketers to know: Wednesday, April 1

Five things for pharma marketers to know: Wednesday, April 1

Takeda proposes $2.2-billion settlement to resolve Actos suits; Public Citizen says diabetes drugs are unlawfully promoted; PAIN study says 20% to 30% of opioid drugs are misused

Read the complete April 2015 Digital Edition

Read the complete April 2015 Digital Edition

Click the above link to access the Digital Edition of the April 2015 issue of MM&M, with all text, charts and pictures.

Washington Insider: James G. Dickinson

Washington Insider: James G. Dickinson

The FDA has to respect First Amendment limitations regulating scientific communication

Who Will Pay the Piper?

Who Will Pay the Piper?

Robbing pharma to pay Senator Pothole will not encourage innovation

SkillSets: Omnicare Inc.

SkillSets: Omnicare Inc.

A monthly showcase of companies offering expertise, experience and services within specific areas of the industry. This month: Rare Diseases

Viewpoint: The Odd Couple—Storytellers and Data Miners

Viewpoint: The Odd Couple—Storytellers and Data Miners

Storytellers can both build meaningful story lines out of trend lines and construct rationales from ratios

Private View: John Kemble

Private View: John Kemble

Partner Forum: MLR is important. What drives it?

Sorting out competing priorities is one way to expedite medical-legal review. What should drive work flow—great creative for the brand or need to mitigate risk (compliance, legal, medical, regulatory, brand image)?

Game-Changing Companies in 2015

Game-Changing Companies in 2015

MM&M's showcase of healthcare marketing, communications, tech, media and research companies that are helping to shape the future of the industry

Index

Index

Contact information for companies listed in this issue

Skipta

Skipta

PDR®, Inc.

PDR®, Inc.

MicroMass

MicroMass

Agency Spotlight


 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

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