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Latest News

Finding opportunity in FDA focus on drugged driving

June 19, 2013

With its recent actions on sleep aids and allergy medications, the FDA is demonstrating growing concern about the effects of prescription drugs on driving. One CRO is fielding a fleet of driving simulators to help manufacturers salve the agency's worries.
 

Researchers spot $213B of wasteful drug spending

June 19, 2013

For a country bent on healthcare cost control, findings represent an opportunity: authors say nearly 8% of the nation's total outlay could have been avoided.
 

R&D chief's spring-cleaning sweeps through Merck labs

June 18, 2013

Roger Perlmutter has begun to trim the fat off Merck's lackluster pipeline.
 

Pay-for-delay deals can go on, Court rules, but not without legal risk

June 17, 2013

The Supreme Court split the baby on "pay-for-delay" settlements, allowing them to continue but opening manufacturers that make them up to lawsuits.
 

J&J expands pipeline in prostate cancer

June 17, 2013

The pharmaceutical behemoth is betting at least $650 million on the Aragon Pharmaceuticals Ph. II drug.
 

Surprise! Researchers find MedLegal isn't social media's enemy

June 17, 2013

Execs told Weber Shandwick that internal hurdles such as insufficient expertise and unclear ROI measures are really what's keeping them from the social-media mix.
 

Myriad's loss a win for innovation, say the victors

June 13, 2013

Merely isolating genes can't win you a patent, said the Supreme Court -- and that stands to fuel scientific inquiry in the age of personalized medicine
 

Study shows old-school meds as effective as Enbrel

June 12, 2013

A cocktail of older meds works as well as Enbrel, a study found, but docs are already comfortable with prescribing the biologic and aren't likely to switch therapies.
 

Twitter-Everyday Health deal means targeted Tweets

June 11, 2013

An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info
 

Did you make the cut? MM&M Awards finalists announced

June 11, 2013

Following two comprehensive rounds of scoring by more than 100 independent industry judges, the results are in for the MM&M Awards 2013.
 

Agency Spotlight

Latest Issue

 
Devices and Diagnostics
We look at some breakthroughs at the intersection of devices and diagnostics that could make healthcare more effective and accessible. PLUS: The Healthcare Marketers Trend Report, a benchmark study of the shifting challenges, opportunities and perspectives of an industry undergoing transformation

New! The 2013 Mobile Guide

The Mobile Guide 2013
Click here to read up on the latest trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

2013 Game Changers



Click here to download the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

Interactive Guide 2013


The Interactive Guide
Click here to read this special supplement to MM&M, with plenty of trends, data, insights, tips and examples to help you make the most of digital opportunities.

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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
 

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