Aridia Polanco’s unwavering passion for brand media strategy and partnership management has led to her remarkable success in an industry that constantly demands innovation and adaptability.

Polanco joined Eli Lilly in November 2022, after working at IPG Health and Havas Media Group. As an associate director for the HCP Media Team, she played a pivotal role in a transformative initiative that she helped to shape. Her strategic acumen drove media planning for nine Lilly products, introducing two new channels, five supplier partners and a robust, data-driven programmatic evolution. Her curiosity and collaborative spirit led to strong partnerships with suppliers, resulting in groundbreaking, first-to-market solutions while her abilities as a team builder are valued by both colleagues and clients.

The empathy that many colleagues say characterizes Polanco is also on display in her other calling, as a postpartum doula, which blends the roles of caregiver, educator and emotional support provider.

Click here to return to the 2024 MM+M 40 Under 40 homepage.