Joe Malunda’s family immigrated from the Philippines to the U.S. when he was only 4 years old, and he soon came to understand that navigating digital tools was essential to navigating a new country, from finding cancer treatments for his father to applying to college. After graduating from the Georgetown University School of Medicine, Malunda decided not to become a doctor and instead pursue large-scale change for historically overlooked communities by working in healthcare communications.
He joined Edelman in 2018 as digital lead for top pharma brands; he would later lead its Health Digital Western Region practice and its Multicultural Health Working Group. In 2022, he joined GCI Health to oversee a 50-person team and has already increased digital department revenue by 60% year over year.
As a first-generation college student, Malunda is committed to helping guide the next generation as an alumni interviewer for the University of Pennsylvania.
