MM+M today announced the launch of the 2024 Agency 100. The brand’s annual ranking of the top 100 medical marketing agencies of North America is set to publish digitally on June 11 and in the June print edition of MM+M.

This year’s Agency 100 presentation will include several returning features from years past, including profiles of each of the Top 100 firms, the MM+M Agency Family Tree and the Agency 100 revenue/staff size table. MM+M will also showcase 12 companies whose revenue places them outside the Top 100 in Ones to Watch, a series of short profiles of up-and-coming firms.

In years past, MM+M invited Agency 100 honorees to design and share company-themed concert T-shirts, book covers, movie posters and album covers. This year, the brand is moving the goalposts and asking all organizations, whether or not they place in the Top 100, to create their agency football jerseys.

“The Agency 100 has long been MM+M’s Super Bowl, so the theme is fitting,” said MM+M editor-in-chief Larry Dobrow. “Given the M&A- and equity-fueled growth we’ve seen during the last year, there’s no shortage of storylines to be covered. We’re looking forward to analyzing the top players and their game plans, and once again shining the spotlight on a range of vibrant organizations.”

Organizations that wish to be considered for the Agency 100 are asked to share information about their 2023 financial results and client and brand relationships. This data, compiled via the Agency 100 survey, will inform the selection of this year’s Top 100 and Ones to Watch honorees.

The survey deadline for Top 100 consideration is Tuesday, March 5, at 9 p.m. ET. MM+M can accept completed questionnaires until Tuesday, March 19, but the Top 100 will likely be finalized before then.

Agencies selected for a Top 100 profile will be contacted by an MM+M reporter by the end of March. For questions or further information about Agency 100 editorial, contact [email protected].

For information about Agency 100 commercial opportunities, contact [email protected] and [email protected].