AbelsonTaylor

Most recent articles by AbelsonTaylor

Agency 100 Studio Session | AbelsonTaylor: Marketing attribution comes of age in pharma
Agency 100 Studio Session | AbelsonTaylor: Marketing attribution comes of age in pharma
AbelsonTaylor
June 22, 2023
11:08 am

Rebecca Visconti takes us through how her agency, AbelsonTaylor, is helping pharma brands track and measure the impact of each touchpoint with their healthcare practitioner audiences.

Agency 100 Studio Session: AbelsonTaylor | The future of generative AI in pharma marketing
Agency 100 Studio Session: AbelsonTaylor | The future of generative AI in pharma marketing
AbelsonTaylor
June 14, 2023
5:30 am

Generative AI creates both opportunities and challenges for pharma marketers.

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