Genentech’s YouTube series is ‘Queer Eye’ for hemophilia patients
The series, Challenge Accepted, marries pharma and reality TV.
Most recent articles by Alison Kanski
Five things for pharma marketers to know: Friday, June 14, 2019
House committee demands marketing documents from Juul; Jessica Biel criticized for opposing vaccine bill; FDA chooses IBM, Merck, Walmart for blockchain partnership.
Klick Health hires Dave Leitner to lead media
Leitner joins Klick from MDC Partners firm Media Allegory.
FDA clears the air around vape product marketing
The latest guidance on e-cigarettes is a culmination of the FDA’s and former commissioner Scott Gottlieb’s mission to regulate the industry.
Five things for pharma marketers to know: Wednesday, June 12, 2019
FDA releases guidance for e-cigarette makers; Private insurers to be required to cover preventive HIV drug; Juul sales bounce back after dip last year.
W2O: Healthcare companies need more than reputation, they need relevance
W2O released a version of its Relevance Index just for healthcare companies.
Five things for pharma marketers to know: Monday, June 10, 2019
Sanofi appoints next CEO; E-cigarette makers warned for using social media influencers; Cannabis use among seniors increases tenfold.
Pfizer takes to Twitter to refute ‘Washington Post’ story
The drugmaker said that its decision not to pursue clinical trials on Alzheimer’s for Enbrel was based on science, not financial predictions.
Sanofi names former Novartis executive as CEO
Paul Hudson will replace the retiring Olivier Brandicourt in September.
Five things for pharma marketers to know: Friday, June 7, 2019
U.S. measles cases pass 1,000 mark; Trump administration cuts funding for fetal tissue medical research; Lilly migraine drug approved to treat cluster headaches.
