Amanda Cohen, MPH

Most recent articles by Amanda Cohen, MPH

Why your multi-channel marketing mix should include EHR point-of-care marketing
Why your multi-channel marketing mix should include EHR point-of-care marketing
Amanda Cohen, MPH
July 30, 2021
9:56 am

How can biopharma companies and their marketing partners effectively reach HCPs with their approved brand awareness messaging without going into provider offices? The answer: through their EHRs.

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