Stagwell agency wins account for men’s cosmetics challenger brand.
But agencies should think of the platform as entertainment rather than just social media, says TikTok’s global head of brand marketing.
All In Census shows employee preference at odds with industry trends.
Study shows time matters when considering the effectiveness of ad campaigns.
Results include global income for Havas Media, Havas Creative and Havas Health & You.
Thousands tuning in to watch gamers on Twitch will experience an unexpected intermission from the charity.
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