Bill Cooney

Most recent articles by Bill Cooney

Medical Education: Transparency Trap
Medical Education: Transparency Trap
Bill Cooney
April 15, 2011
6:57 pm

Pharma is spending millions to prepare for the Sunshine Act. But with disclosure likely to drive negative press, drug firms should consider changing the way they pay doctors for speaking, travel and meals

Reps should bring docs science, not tchotchkes
Reps should bring docs science, not tchotchkes
Bill Cooney
August 16, 2010
4:20 pm

In response to seismic forces that are buffeting the US medical marketplace, most pharma companies are phasing in new commercial models that, among other things, revamp how sales forces are deployed.

Virtual events: The future of speaker programs
Virtual events: The future of speaker programs
Bill Cooney
October 15, 2009
4:27 pm

Venue-based medical speaker events, such as dinner meetings, are experiencing a sharp decline after decades of steady growth.

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