What role does the EHR play in the reverification landscape, what challenges does “blizzard” season brings for biopharma marketers and how can we minimize disruptions?
Innovating at the point-of-care: Combining direct and programmatic ad buying in the EHR
Through strategic collaborations between Veradigm and industry leading demand side platforms (DSPs), marketers have the option to buy EHR inventory both directly and programmatically.
Real-world data allows marketers to modify message targeting earlier than what is possible with a client-provided HCP target list — leading to increased message exposure and improved patient care.
