Despite the growing popularity of POC marketing via EHR platforms, this channel remains highly fragmented. For omnichannel marketers, that fragmentation can represent challenges in finding scale, transparency, and uniformity in targeting and performance reporting.
Navigating the blizzard season: Strategic messaging during annual reverification
What role does the EHR play in the reverification landscape, what challenges does “blizzard” season brings for biopharma marketers and how can we minimize disruptions?
Innovating at the point-of-care: Combining direct and programmatic ad buying in the EHR
Through strategic collaborations between Veradigm and industry leading demand side platforms (DSPs), marketers have the option to buy EHR inventory both directly and programmatically.
Real-world data allows marketers to modify message targeting earlier than what is possible with a client-provided HCP target list — leading to increased message exposure and improved patient care.