Someday we’ll look back at the early days of the Internet and realize that banner ads were the Internet’s training wheels before interactive video advertising became the standard ad units on the web.
One definition of being crazy is to continue to do the same thing but to expect a different result.
The long tail of the Internet has been mentioned a few times in this column over the past few years. The long tail actually refers to all the people and businesses near the tail end of the Internet food chain that make money by leveraging what the Internet has to offer, in a million different ways.
