Dan McKillen, Author at MM&M - Medical Marketing and Media

Dan McKillen

Most recent articles by Dan McKillen

Web Watch

What’s in store for the online health business for 2009? I asked three industry thought leaders to share their views

Web Watch

Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.

Web Watch

Most companies have not evolved their marketing strategies to keep pace with the magnitude of evolution we’re seeing in how physicians gather information to make clinical decisions.

Web Watch

The long tail of the Internet has been mentioned a few times in this column over the past few years. The long tail actually refers to all the people and businesses near the tail end of the Internet food chain that make money by leveraging what the Internet has to offer, in a million different ways.