Dan McKillen MM+M - Medical Marketing and Media

Dan McKillen

Most recent articles by Dan McKillen

Web Watch: Interactive video advertising will become the standard
Web Watch: Interactive video advertising will become the standard
Dan McKillen
February 17, 2009
2:17 am

Someday we’ll look back at the early days of the Internet and realize that banner ads were the Internet’s training wheels before interactive video advertising became the standard ad units on the web.

Web Watch: Pharma marketers should look past detailing to physicians
Web Watch: Pharma marketers should look past detailing to physicians
Dan McKillen
January 15, 2009
9:11 pm

One definition of being crazy is to continue to do the same thing but to expect a different result.

Web Watch
Web Watch
Dan McKillen
December 15, 2008
4:32 pm

What’s in store for the online health business for 2009? I asked three industry thought leaders to share their views

Web Watch
Web Watch
Dan McKillen
November 15, 2008
3:54 pm

It seems like there are thousands of web communities online these days.

Web Watch
Web Watch
Dan McKillen
October 13, 2008
4:38 pm

Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.

Web Watch
Web Watch
Dan McKillen
September 12, 2008
3:10 pm

Physicians are busy.

Web Watch
Web Watch
Dan McKillen
August 18, 2008
5:08 pm

Search continues to gain ground on email as the killer app on the Internet.

Web Watch
Web Watch
Dan McKillen
July 14, 2008
6:11 pm

Most companies have not evolved their marketing strategies to keep pace with the magnitude of evolution we’re seeing in how physicians gather information to make clinical decisions.

Web Watch
Web Watch
Dan McKillen
July 1, 2008
5:45 pm

The Internet has become the ultimate disruptive medium.

Web Watch
Web Watch
Dan McKillen
June 1, 2008
9:11 pm

The long tail of the Internet has been mentioned a few times in this column over the past few years. The long tail actually refers to all the people and businesses near the tail end of the Internet food chain that make money by leveraging what the Internet has to offer, in a million different ways.

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