Someday we’ll look back at the early days of the Internet and realize that banner ads were the Internet’s training wheels before interactive video advertising became the standard ad units on the web.
Web Watch: Pharma marketers should look past detailing to physicians
Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.
Most companies have not evolved their marketing strategies to keep pace with the magnitude of evolution we’re seeing in how physicians gather information to make clinical decisions.
The long tail of the Internet has been mentioned a few times in this column over the past few years. The long tail actually refers to all the people and businesses near the tail end of the Internet food chain that make money by leveraging what the Internet has to offer, in a million different ways.
AI Deciphered: Discovering the Potential for Marketers and Communicators