Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s marketing message?
Thriving in times of unexpected change by recalibrating your marketing mix
Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.
