A lot of ink has been spilt on the decline of the blockbuster and the search for a new specialty-product commercial model. But less attention has been paid to how that changes marketing strategy.
Now that the fight over the healthcare bill is over and the election-cycle fight over its repeal is just beginning, I decided to step away from the politics and try to decipher the business impact of the changes to the healthcare ecosystem.
AI Deciphered: Discovering the Potential for Marketers and Communicators