Elaine Underwood

Most recent articles by Elaine Underwood

BBDO NY wins AARP brand agency of record account
BBDO NY wins AARP brand agency of record account
Elaine Underwood
September 29, 2020
3:30 pm

The agency will help target people on the younger end of the retired-person’s association.

Twitter launches an OOH campaign to combat mask-fatigue
Twitter launches an OOH campaign to combat mask-fatigue
Elaine Underwood
September 21, 2020
9:29 am

Major market crossroads, including Times Square in NYC and Millennium Park in Chicago, will be plastered with billboards of Tweets that make light of mask life.

Stars come out to urge people to keep wearing masks
Stars come out to urge people to keep wearing masks
Elaine Underwood
August 20, 2020
10:34 am

New campaign from the Ad Council and CDC targets Blacks and Latinos, who suffer higher rates of infection than white people.

Anti-vaping spots by FCB show humiliating side of nicotine addiction
Anti-vaping spots by FCB show humiliating side of nicotine addiction
Elaine Underwood
August 17, 2020
10:29 am

Teens go to desperate and embarrassing lengths to get their vapes in the latest take in the FDA’s Real Cost campaign.

Caregivers took many of the photos seen in Providence healthcare’s pandemic PSA
Caregivers took many of the photos seen in Providence healthcare’s pandemic PSA
Elaine Underwood
April 7, 2020
8:59 am

The MullenLowe LA spot, which will appear across seven Western states, shows healthcare workers from inside the hospitals.

Q&A: Conservatism is the play for cannabis brand dosist
Q&A: Conservatism is the play for cannabis brand dosist
Elaine Underwood
November 12, 2019
3:49 pm

Campaign talked to the company’s CMO about educating consumers and employing traditional marketing.

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