CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready.
The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members
The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.
How the retail pharmacy chain uses customer data to make its marketing messages relevant.
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
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