Harris Kaplan

Most recent articles by Harris Kaplan

Vantage Point: Big Data
Vantage Point: Big Data
Harris Kaplan
January 1, 2014
5:00 am

Big Data is coming and with it the danger of pharmaceutical marketers relying on it too heavily

Vantage Point: Should suppliers be partners?
Vantage Point: Should suppliers be partners?
Harris Kaplan
February 1, 2013
5:00 am

A foundational premise of agency-of-record and preferred-provider relationships has a fatal flaw

Vantage Point: Addressing ‘opportunity leakage’
Vantage Point: Addressing ‘opportunity leakage’
Harris Kaplan
October 1, 2012
4:00 am

Prescribing remains important, but it’s half the picture: pharma’s ultimate customer is the patient

Vantage Point: Behavioral Economics
Vantage Point: Behavioral Economics
Harris Kaplan
October 1, 2011
1:00 pm

How pharmaceutical marketing research could benefit from understanding behavioral economics.

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