I-Hsien Sherwood MM+M - Medical Marketing and Media

I-Hsien Sherwood

Most recent articles by I-Hsien Sherwood

My career in 5 executions: Saatchi & Saatchi Wellness’ Kathy Delaney
My career in 5 executions: Saatchi & Saatchi Wellness’ Kathy Delaney
I-Hsien Sherwood
October 20, 2017
5:50 pm

From IKEA to eye-opening health campaigns, S&S Wellness’ CCO helps turn emotion into action.

Wieden+Kennedy and The Atlantic win ADCOLOR’s Ad of the Year for Typecast
Wieden+Kennedy and The Atlantic win ADCOLOR’s Ad of the Year for Typecast
I-Hsien Sherwood
September 21, 2017
2:00 pm

Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.

New ANA report finds ‘transparency concerns’ in production process
New ANA report finds ‘transparency concerns’ in production process
I-Hsien Sherwood
August 9, 2017
2:25 pm

In a follow-up to last year’s media report, the Association of National Advertisers details “dysfunction” and rigged bids.

A Pornhub pro offers sex ed for seniors
A Pornhub pro offers sex ed for seniors
I-Hsien Sherwood
July 19, 2017
2:10 pm

The 15-minute short film covers condom use, STIs, and safer sex positions for bodies that have become less flexible.

Stubborn politicians get flooded by women’s health facts via fax
Stubborn politicians get flooded by women’s health facts via fax
I-Hsien Sherwood
July 12, 2017
2:00 pm

How Huge and the New York Civil Liberties Union used lawmakers’ own antiquated ideas to support the Reproductive Health Act.

The class of 2017 wants it all: Work-life balance and a well-paid future
The class of 2017 wants it all: Work-life balance and a well-paid future
I-Hsien Sherwood
May 23, 2017
2:55 pm

Recent grads aren’t afraid to voice their expectations, and agencies are responding with new programs and policies.

As sensitivities rise, the diversity officer’s role expands
As sensitivities rise, the diversity officer’s role expands
I-Hsien Sherwood
May 8, 2017
2:15 pm

In the wake of high-profile brand flops, everyone from clients to creative teams seeks the counsel of experts.

15 years later, a blind man sees his wedding, thanks to VR
15 years later, a blind man sees his wedding, thanks to VR
I-Hsien Sherwood
May 2, 2017
8:00 pm

To demonstrate the power of goggles equipped with AR and VR, the assistive technology company recreated the event on Facebook Live this weekend.

Brazilian agencies create billboard that kills Zika-carrying mosquitoes
Brazilian agencies create billboard that kills Zika-carrying mosquitoes
I-Hsien Sherwood
April 20, 2016
2:35 pm

The billboards themselves operate on simple principles: fool mosquitoes into thinking they’ve found a human, and then trap them until they die of dehydration.

Is virtual reality the ultimate emotive storytelling tool?
Is virtual reality the ultimate emotive storytelling tool?
I-Hsien Sherwood
April 19, 2016
2:00 pm

Wieden+Kennedy Portland’s VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.

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