Ira Haimowitz, Claudia Obata

Most recent articles by Ira Haimowitz, Claudia Obata

Social Media: The Science of Eavesdropping

April 15, 2009

6:45 pm

Measuring online consumer healthcare conversations can help provide pharma companies with insights for message planning, competitive intelligence and new product development. Ira Haimowitz and Claudia Obata report

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Advancing patient centricity through HCP and DTC marketing synchronization

Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.

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Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.

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10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing

Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.

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Privacy matters: Marketing compliance in practice

How healthcare marketers approach patient privacy concerns.

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Ira Haimowitz, Claudia Obata

Most recent articles by Ira Haimowitz, Claudia Obata

Social Media: The Science of Eavesdropping

MM+M Media Summit

From Our Partners

Partner Content

Advancing patient centricity through HCP and DTC marketing synchronization

Partner Content

Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Partner Content

10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing

Partner Content

Privacy matters: Marketing compliance in practice