After almost two decades of focusing on managed care, few agencies are better placed to give commentary for the shifting dynamics of healthcare decision-making than The Access Group.
SSW spent most of the year tending to a trove of AOR assignments from 2015 and developing new tools and capabilities to inform and drive client business.
The agency maintained its healthy glow in 2016 with several client wins, three new therapeutic categories, and a renewed focus on diversifying its capabilities and client base.
An intense political environment and high-profile discussions around hot-button health issues have made for a busy season on the problem-solving front for inVentiv Health PR Group.