Some 30% of the physicians in the U.S. sold their practices, which in turn commensurately reduced the number of physicians who are willing and able to be called on by sales reps.
Does creative still matter? Only if brands still do
I’m old enough to remember a time when everybody in pharma suddenly had to have a website for their brand—not for any strategic reason, but because it was the thing to do.
Recently I had the distinct honor of delivering the keynote address for the Doctors’ Choice Awards, an event sponsored by the Association of Medical Media.
AI Deciphered: Discovering the Potential for Marketers and Communicators