Joseph Arthur

Most recent articles by Joseph Arthur

Google redefines ‘top ads’
Google redefines ‘top ads’
Joseph Arthur
April 2, 2024
12:00 pm

Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.

Meta enjoys record adspend while TikTok faces 39% engagement decline
Meta enjoys record adspend while TikTok faces 39% engagement decline
Joseph Arthur
March 1, 2024
1:22 pm

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.

Pinterest partners with Google to expand its third-party ad integrations beyond Amazon
Pinterest partners with Google to expand its third-party ad integrations beyond Amazon
Joseph Arthur
February 13, 2024
4:49 pm

Intended to boost international sales, Pinterest’s collaboration with Google Ads could allow advertisers to reach a broader, high-value audience.

  • From Our Partners