Humanizing the health experience
The role of data, decisioning and health services in the drive for meaningful engagement.
Most recent articles by Kara Giannecchini
Meeting patients where they are
Pharma marketers and seasoned industry experts discussed the right time and the right way to engage with patients at MM&M and Snow Companies’ recent roundtable discussion in Boston.
Are you making your health a priority?
GCI Health surveyed almost 300 women in the PR and marketing industry to find out why self-care often falls to the bottom of their to-do list.
In the Drive for Audience Engagement, a Key Factor Surfaces
In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.
ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness
Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled “Synchronized HCP and consumer campaigns: At the point of care and beyond.”
Building brand loyalty
Healthline talks about leveraging social, mobile, and influencers to establish ongoing consumer relationships
HealthSpark 2018 unites disruptors at SXSW
AI, wearables, and VR still reign supreme in the healthcare realm, and other things you missed
