Splice Agency on the differences between East and West Coast biopharma
A half-day event at Splice headquarters in San Francisco focused on the differences between East and West Coast biopharma, both in culture and how they approach customers.
Most recent articles by Kara Giannecchini
The view from a California agency: It’s different here
The California agency hosted a half-day panel discussion about why it’s different working with a West Coast firm.
Best Places to Work 2019: Small, midsize and large agency winners
In our second annual review of the best small, midsize and large agencies to work at, staffers tell us why their workplaces rock.
The intersection of data and emotion
Finding the key to unlocking meaningful patient relationships.
Flipping the Script: How can pharma right the ship and weather the current media firestorm?
Leaders in the biopharma and healthcare industries came together in Washington, D.C. in May for Flipping the Script, an intimate roundtable event produced by MM&M with our sponsor AbelsonTaylor.
When it comes to pricing, how long can pharma companies hold out?
MM&M caught up with the cross-discipline Syneos Health Value & Access team at the company’s New York office for a discussion on the issues impacting product pricing and commercialization.
Humanizing the health experience
The role of data, decisioning and health services in the drive for meaningful engagement.
Meeting patients where they are
Pharma marketers and seasoned industry experts discussed the right time and the right way to engage with patients at MM&M and Snow Companies’ recent roundtable discussion in Boston.
Are you making your health a priority?
GCI Health surveyed almost 300 women in the PR and marketing industry to find out why self-care often falls to the bottom of their to-do list.
In the Drive for Audience Engagement, a Key Factor Surfaces
In Healthline’s session “Health Authenticity is the New Health Literacy,” held at Digital Pharma East on Oct. 16 in Philadelphia, Dante Gaudio, SVP of ad sales, outlined how in the process of making Healthline’s health content more “authentic,” his team uncovered an approach that would have wide-ranging applications to its broader audience.
