POCN statistics show that nurse practitioners and physician assistants make up 30% of prescribers, account for over 30% of retail Rxs and handle 1.5 billion patient visits annually.
A half-day event at Splice headquarters in San Francisco focused on the differences between East and West Coast biopharma, both in culture and how they approach customers.
The California agency hosted a half-day panel discussion about why it’s different working with a West Coast firm.
In our second annual review of the best small, midsize and large agencies to work at, staffers tell us why their workplaces rock.
Finding the key to unlocking meaningful patient relationships.
Leaders in the biopharma and healthcare industries came together in Washington, D.C. in May for Flipping the Script, an intimate roundtable event produced by MM&M with our sponsor AbelsonTaylor.
MM&M caught up with the cross-discipline Syneos Health Value & Access team at the company’s New York office for a discussion on the issues impacting product pricing and commercialization.
The role of data, decisioning and health services in the drive for meaningful engagement.
Pharma marketers and seasoned industry experts discussed the right time and the right way to engage with patients at MM&M and Snow Companies’ recent roundtable discussion in Boston.
GCI Health surveyed almost 300 women in the PR and marketing industry to find out why self-care often falls to the bottom of their to-do list.
