Marianne Calnan

Most recent articles by Marianne Calnan

Dove campaign confronts issue of girls being influenced by anti-aging content

Marianne Calnan

March 12, 2024

4:22 pm

The global campaign was created by Ogilvy UK.

Santa is diagnosed with cancer in Publicis ad for treatment center

Marianne Calnan

December 19, 2023

10:00 am

The ad has been created pro bono by Publicis Conseil.

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Prioritizing audience quality and contextual environment in POC marketing

Despite the growing popularity of POC marketing via EHR platforms, this channel remains highly fragmented. For omnichannel marketers, that fragmentation can represent challenges in finding scale, transparency, and uniformity in targeting and performance reporting.

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Want to better engage patients with complex diagnoses? Embrace digital.

Patients often struggle to find specialist care, delaying needed treatment. Digital tools can help.

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HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.

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Omnichannel activation without omniburden

Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.

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Marianne Calnan

Most recent articles by Marianne Calnan

Dove campaign confronts issue of girls being influenced by anti-aging content

Santa is diagnosed with cancer in Publicis ad for treatment center

MM+M Pinnacle Awards 2024

From Our Partners

Partner Content

Prioritizing audience quality and contextual environment in POC marketing

Partner Content

Want to better engage patients with complex diagnoses? Embrace digital.

Partner Content

HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

Partner Content

Omnichannel activation without omniburden