The pandemic has accelerated a change that was already in the works, as health moves even closer to the consumer.
Ned Russell is managing partner, healthcare at MDC Partners.
Roy Scheider’s words to Robert Shaw on the deck of the fictitious vessel Orca apply to the real-life situation faced by health marketers. Here are five areas where “bigger boat” thinking applies.
Agencies can embrace the need to change—or sit back and watch their value melt away
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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