Noah Pines, Author at MM&M - Medical Marketing and Media
Noah Pines

Noah Pines

Most recent articles by Noah Pines

Therapeutic Focus 2014: Women's Health

Therapeutic Focus 2014: Women’s Health

To see what’s new in the women’s health market, it might be necessary to take a look back. The return of the IUD is just one comeback shaping the future of a field that has never been a stranger to controversy. Noah Pines reports on the latest developments in this space

Therapeutic Focus 2014: Infectious Diseases

Therapeutic Focus 2014: Infectious Diseases

Gilead’s curative but high-priced hepatitis C pill Sovaldi stirred payer frustration after its launch smashed sales records. Now firms from biotech to big pharma are gunning for their share of the HCV business. Will cost competition come to this space and allow these would-be rivals to chip away at Gilead’s dominance? Noah Pines reports from ringside

Therapeutic Focus 2014: Respiratory

Therapeutic Focus 2014: Respiratory

With generics firms taking aim at high-flying blockbusters, Big Pharma stalwarts in the asthma and COPD market are pinning their hopes for the future on a flurry of innovative biotech-developed assets. Noah Pines charts the rarefied air of the respiratory space

Therapeutic Focus 2014: Rare Diseases

Therapeutic Focus 2014: Rare Diseases

“New and improved” has entered this space. Alongside the existing compounds that are transforming the lives of patients with orphan ailments, a wave of incrementally better products is coming out. Noah Pines reviews the significant rare-disease market trends

MM&M Therapeutic Focus 2014: Cardiovascular

Therapeutic Focus 2014: Cardiovascular

Despite having the brightest data set of all the oral anticoagulants, the newest one is off to a rocky start. DTC advertising and medical education are under way, but it may take more to revive this launch.

Biogen CEO cautions on Tecfidera EU launch

Therapeutic Focus 2013: Neurology

In MS, a crop of orals has joined the older established therapies, yielding new options—and fierce competition. One thing they can all agree on: there’s been a transformation of the treatment landscape in just the last three years. Noah Pines reports

Therapeutic Focus 2013: Vaccines

Therapeutic Focus 2013: Vaccines

While public health agencies see eye-to-eye with industry on the need to inoculate, vaccination rates among some patient groups remain stubbornly low. Noah Pines on what this means for drug makers, and other areas where industry is rolling up its collective sleeves in an effort to get patients to roll up theirs