Phillip Pantuso MM+M - Medical Marketing and Media

Phillip Pantuso

Most recent articles by Phillip Pantuso

Agency 100 2020: Synapse
Agency 100 2020: Synapse
Phillip Pantuso
June 8, 2020
4:00 am

Revenue jumped 20% to $42 million in 2019.

Agency 100 2020: Area 23
Agency 100 2020: Area 23
Phillip Pantuso
June 8, 2020
4:00 am

Revenue surged an MM&M-estimated 23% to $148 million in 2019.

Agency 100 2020: Cambridge BioMarketing
Agency 100 2020: Cambridge BioMarketing
Phillip Pantuso
June 8, 2020
4:00 am

Revenue climbed 4% to $25 million in 2019.

Agency 100 2020: Havas Health Plus
Agency 100 2020: Havas Health Plus
Phillip Pantuso
June 8, 2020
4:00 am

Revenue surged an MM&M-estimated 31% to $42.5 million in 2019.

Agency 100 2020: Ogilvy Health
Agency 100 2020: Ogilvy Health
Phillip Pantuso
June 8, 2020
4:00 am

Revenue remained flat in 2019 at an MM&M-estimated $150 million.

Agency 100 2020: Razorfish Health
Agency 100 2020: Razorfish Health
Phillip Pantuso
June 8, 2020
4:00 am

Revenue edged up 2% to an MM&M-estimated $66 million in 2019.

Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
Phillip Pantuso
May 6, 2020
5:00 am

While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.

Two behavioral marketing campaigns illustrate challenges resonating with patients
Two behavioral marketing campaigns illustrate challenges resonating with patients
Phillip Pantuso
March 12, 2020
5:00 am

There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.

Agency 100 2019: Rapp Well
Agency 100 2019: Rapp Well
Phillip Pantuso
July 9, 2019
5:00 am

One year after the launch of the agency’s Rapp Well positioning, revenue increased from $120 million to $130 million, a jump of 8.3%.

Agency 100 2019: MicroMass Communications
Agency 100 2019: MicroMass Communications
Phillip Pantuso
July 9, 2019
5:00 am

MM&M estimates that MicroMass generated $30.5 million in 2018 revenue, the same as it did in 2017.

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