Most recent articles by Phillip Pantuso
Agency 100 2020: Havas Health Plus
Revenue surged an MM&M-estimated 31% to $42.5 million in 2019.
Agency 100 2020: Ogilvy Health
Revenue remained flat in 2019 at an MM&M-estimated $150 million.
Agency 100 2020: Razorfish Health
Revenue edged up 2% to an MM&M-estimated $66 million in 2019.
Inside health-tech’s efforts to spur clinical trials recruitment, better representation
While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.
Two behavioral marketing campaigns illustrate challenges resonating with patients
There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
Agency 100 2019: Rapp Well
One year after the launch of the agency’s Rapp Well positioning, revenue increased from $120 million to $130 million, a jump of 8.3%.
Agency 100 2019: MicroMass Communications
MM&M estimates that MicroMass generated $30.5 million in 2018 revenue, the same as it did in 2017.
