While data analysis has revolutionized marketing and research, there remain areas in which its influence has been less transformative, at least until now. One of these is patient recruitment for clinical trials.
There are many challenges that come with identifying and deploying insights that resonate with patients, but the two behavioral marketing campaigns examined successfully thread the needle.
One year after the launch of the agency’s Rapp Well positioning, revenue increased from $120 million to $130 million, a jump of 8.3%.
MM&M estimates that MicroMass generated $30.5 million in 2018 revenue, the same as it did in 2017.
MM&M estimates that 2018 revenue nudged past the $200 million barrier, landing at $207.5 million.
Revenue rose 2.4%, from an MM&M-estimated $105 million in 2017 to an estimated $107.5 million in 2018.
If it’s true that adversity is the greatest test of character, then 2018 was a testament to the staff of DDB Health.
After two years of roughly 20% revenue growth, the company grew by 31.3% in 2018 to $123.4 million.
For many online health communities, the Facebook-Cambridge Analytica scandal didn’t have a significant impact, and members still see the social network as an invaluable resource.
