Rachel Howard

Most recent articles by Rachel Howard

Exploring the Opportunity For Halal In Healthcare
Exploring the Opportunity For Halal In Healthcare
Rachel Howard
November 17, 2015
6:30 pm

There is an immediate need for greater education regarding halal and vaccines for Muslim consumers worldwide.

China: The Future Of Pharmaceutical Industry Innovation?
China: The Future Of Pharmaceutical Industry Innovation?
Rachel Howard
June 26, 2015
3:30 pm

I recently visited a London art gallery in which one of the so-called Old Masters had been replaced by a “Made in China” replica. The gallery invited members of the public to try to identify which painting was not authentic. Although in the West replica art is typically denigrated as “fake,” perceptions are very different…

The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism
The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism
Rachel Howard
March 19, 2015
7:15 pm

As global healthcare borders become increasingly blurred, the internationally mobile patient may become a standard patient segment considered in healthcare market research.

The importance of vaccine perceptions in self-pay markets
The importance of vaccine perceptions in self-pay markets
Rachel Howard
October 17, 2014
4:27 pm

Perceptions of vaccines impact consumers’ purchasing decisions

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