How can the healthcare marketing emerge stronger from the COVID-19 pandemic? According to 2e CEO Ross Toohey, we can start by bucking entrenched perceptions about how business should be conducted and exploring new engagement tools and tactics.
Ready or Not: A fundamental perspective on the changing future of field sales
First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.
