Focus on drugs’ cost may prevent their discovery
Breakthrough drugs will eventually be more affordable, but a misplaced focus on their cost may prevent them from being discovered at all.
Most recent articles by Sander Flaum
Pharma must consider new approach to opioid crisis
As more and more people die from opioid overdoses, it’s time for pharma to own up to its collective responsibility and come up with a solution.
Should big pharma begin thinking a little smaller?
Big pharma should extend its vision beyond the blockbusters to make room for orphan drugs.
Harness the Power of Paranoia to Disrupt Your Business
In short, CEOs can’t be afraid to walk away from their most profitable line if another approach may lead to improved long-term outcomes.
How About a Moon Shot for Orphan Diseases?
You can see it everywhere: on TV and in newspapers and ads. The decades of struggle against cancer are paying off.
Back Talk: Hail to the . . . CEO?
Back Talk.pdf Joel Peterson, a favorite Wall Street Journal columnist, recently examined the benefits a CEO might offer as president of the US. I suspect his thesis may have been facetious, but he raised a few intriguing points. The energy and drive of a successful business executive would seem ideal for the Oval Office. Who…
Back Talk: Is Cost Myopia Unfocused?
Before you fire up your outrage and vent your spleen, take a long look inside your parents’ (or your own) medicine chest
Back Talk: In a Jam? Do the Right Thing
A textbook example of a firm doing the right thing in a crisis: J&J’s decisive crisis management saved a brand
Back Talk: Eyes up, I’m talking to you!
Your move? Lean in and make eye contact. Show that you care
